Market and social research plays a vital role in our society. It assists governments, businesses, and academics to develop services, policies and products, and contributes to our economic wellbeing. UK has been the leading country in the development and use of research since WWII.
AMSR collects major studies detailing UK social history, and provides access to such information for the public. It is both a history of market and social research and our history through market and social research.