A history of
And our history through
Our history through
Market & Social Research
Library archive

Market and social research plays a vital role in our society. It assists governments, businesses, and academics to develop services, policies and products, and contributes to our economic wellbeing. UK has been the leading country in the development and use of research since WWII.

AMSR collects major studies detailing UK social history, and provides access to such information for the public. It is both a history of market and social research and our history through market and social research.

An Example from the Archive


Just an example from our Archive. How our eating habits have evolved. Courtesy of TGI, we have the data to show change over time.

The Archive helps us to track developments in our society giving a perspective to build the future.


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Perfect meal, 1940s, 1980s and today

Who is the AMSR For?

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