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Sir Robert Worcester and Geoffrey Roughton to be our first Founding Gold Patrons
Monday, June 12th, 2017

Sir Robert Worcester and Geoffrey Roughton our first Founding Gold Patrons.

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Putting our archive online
Monday, June 12th, 2017

AMSR has been looking for a system to store its content online so that it can be assessed by interested parties. It has now contracted to go with ContentDM provide by OCLC (The Online Computer Library Centre) which is a US ‘not-for-profit organisation ‘dedicated to the public purposes of furthering access to the world’s information […]

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Your opinion counts
Monday, June 12th, 2017

We are very keen for you to provide us with your opinions on the progress, content and usefulness of the archive.  Your opportunity to do this lies in the short questionnaire quickly accessed via this link:  https://survey.cmix.com/16D3325F/7E3ABC4Q/en-US   (which incidentally is mobile and tablet compatible).   Researchers are notoriously reluctant to respond to such invitations, […]

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New Gold Sponsor
Monday, June 12th, 2017

Critical Mix becomes new Gold Sponsor

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On the move to Harrow
Monday, June 12th, 2017

London base has moved to Harrow

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Notably Quotable
Monday, June 12th, 2017

“I think that it the idea of an archive is a good one, given that a meaningful record of the industry is almost completely absent from the business archives. Also, as the industry has been such a touchpoint for so many key aspects of social and commercial life in the UK I would imagine that […]

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Jeremy Bullmore, Past President, MRS, welcomes the Archive
Monday, March 13th, 2017

Even without the recent disinterment of two fifty-year-old reports, I’d have been greatly in favour of an archive of market and social research.  But because of those two reports, I’m an ardent evangelist. Many years ago, perhaps in part because past chairman Dr John Treasure had been one of HAT’s founding fathers, J Walter Thompson […]

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The past as prologue to the future
Monday, March 13th, 2017

An event for supporters of the AMSR The AMSR held a prestigious event for supporters of the AMSR to showcase the Archive on 23 February at the Institute of Practitioners in Advertising (IPA) in Belgrave Square. Despite the best efforts of storm Doris there was an excellent turnout of supporters and volunteers. Dame Dianne Thompson, President […]

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Funding
Monday, March 13th, 2017

Thanks to the generous support of a wide range of individuals and companies the AMSR has reached its fund-raising target for the year 2016-17.  This has allowed us to deposit our first batch of content with the History of Advertising Trust who will be managing the Archive. Click to see a full list of Founder […]

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  • AMSR News
Volunteers
Monday, March 13th, 2017

Sue Nosworthy, whom many of you will remember as UK ESOMAR Representative for many years, is now running the AMSR Volunteer teams. She has a record of those who have already volunteered and will welcome anyone who would like to help. Volunteers are needed in four main categories: Digital scanning: to join our scanning team, […]

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  • AMSR News

"The AMSR is much needed resource for the research industry. When it is set up it will be of inestimable value to all those who want to find out about research and the industry now and over the last 70 years. "

(Jane Frost, CEO Market Research Society )