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Newsletter 4 – September 2016

Liz Nelson interviewed on You and Yours
Monday, September 12th, 2016

Our Chairman, Liz Nelson, was interviewed on BBC Radio 4’s You and Yours on 8 July. The Presenter, Peter White asked her about the origins of market research. “It started actually 80 years ago with advertising agencies testing their campaigns and some manufacturers testing whether or not their products were satisfactory.  But it formally came […]

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Volunteers
Monday, September 12th, 2016

We are gradually building up a team of volunteers to help put AMSR on the road. A series of briefing meetings are being held to describe some of the required tasks and make volunteers familiar with Network Research where much of the volunteer activity will take place. One of the first jobs has been to […]

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Trustees
Monday, September 12th, 2016

With charitable status comes a new form of Governance structure for the AMSR. The Management Committee becomes the Board of Trustees and there will be an Executive Committee responsible to the Trustee Board. In addition there will be four Committees which report to the Executive Committee:  Governance, Finance, Marketing and Content. We are delighted that […]

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What they said
Monday, September 12th, 2016

Do you remember Ralf Darendorf’s description of market researchers as ‘straddlers’?  In his last address as President of The Market Research Society he said, “Unless decision-making, both in industry and in the community at large is informed by the kind of knowledge which research can provide, we are likely to get decisions which are insufficiently […]

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Donation of documents
Monday, September 12th, 2016

Although we have not yet got sufficient storage space to take all the material that we hope will eventually go to the History of Advertising Trust, we are receiving publications that would otherwise be lost or destroyed.  For instance, we have unearthed a book, Market research: the principles and method of advertising research and market […]

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"The AMSR is much needed resource for the research industry. When it is set up it will be of inestimable value to all those who want to find out about research and the industry now and over the last 70 years. "

(Jane Frost, CEO Market Research Society )