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Newsletter 9 – January 2018

Introduction
Monday, January 22nd, 2018

Over the last few months, we have received a gratifying number of additions to the Archive and the mammoth task of reviewing, scanning, cataloguing and putting their data on our online system is in full swing. In addition to summary reports, which are already in the Archive, we are getting all historic records of TGI. […]

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The Online Archive
Monday, January 22nd, 2018

Raz Khan writes: It’s very interesting how important nomenclature can be, especially when you move into an area outside of your personal expertise. When we first started looking for a system to house our archive, our searches kept presenting us with document management systems, which are aimed at companies who digitise all their paperwork, and […]

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The Ipsos MORI Archive
Monday, January 22nd, 2018

Bryan Bates, Chairman of the Contents Committee writes: While a significant number of leading research suppliers have already destroyed their own back history, there are still many which hold copies of research studies going back a number of years. One of the objects of the AMSR is to retrieve documents like these, store them safely […]

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Historic geodemographics materials coming to the Archive
Monday, January 22nd, 2018

Barry Leventhal writes: Next year marks the 40th anniversary of the MRS conference presentation that brought geodemographics to the attention of a wide audience of market researchers.  Therefore it is appropriate that the Archive includes a section for materials documenting geodemographic developments, products and solutions which should be of great interest to many current researchers. […]

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We are doing our own research!
Monday, January 22nd, 2018

Robin Birn writes: Positioning AMSR Progress has been made with the research the Executive Committee requested to understand the best ways to position AMSR and help implement its development strategy.  The research has been carried out with commercial and social research companies, research commissioners, academics working in marketing and research, media users of research findings […]

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Stories from the Archive
Monday, January 22nd, 2018

Geoff Wicken is producing fascinating data from TGI which highlight attitudes about current concerns. Long-term trend analysis ot TGI data, including the data held by AMSR, lets us see how consumer behaviour has evolved and how it will continue to do so. Millennials Generational differences are sometimes considered one of the fault lines in Britain […]

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The AMSR community is growing
Monday, January 22nd, 2018

As more and more people from the industry become involved with AMSR, we realise a community is growing: we are taking immense pleasure in renewing our friendships with previous colleagues. We have a wonderful team of scanners and cataloguers, spearheaded by Sue Nosworthy. But we will always welcome those wish to join the volunteer teams. […]

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Notably Quotable
Monday, January 22nd, 2018

This is what people are saying about the AMSR “The birth of AMSR should be greeted not just with polite enthusiasm, but with something approaching joy. It will inform, delight, inspire and illumine all those who are intelligent enough to use it”. (Jeremy Bullmore, non-Executive Director WPP and Past President of The Market Research Society) […]

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