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Newsletter 6 – March 2017

Jeremy Bullmore, Past President, MRS, welcomes the Archive
Monday, March 13th, 2017

Even without the recent disinterment of two fifty-year-old reports, I’d have been greatly in favour of an archive of market and social research.  But because of those two reports, I’m an ardent evangelist. Many years ago, perhaps in part because past chairman Dr John Treasure had been one of HAT’s founding fathers, J Walter Thompson […]

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The past as prologue to the future
Monday, March 13th, 2017

An event for supporters of the AMSR The AMSR held a prestigious event for supporters of the AMSR to showcase the Archive on 23 February at the Institute of Practitioners in Advertising (IPA) in Belgrave Square. Despite the best efforts of storm Doris there was an excellent turnout of supporters and volunteers. Dame Dianne Thompson, President […]

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Funding
Monday, March 13th, 2017

Thanks to the generous support of a wide range of individuals and companies the AMSR has reached its fund-raising target for the year 2016-17.  This has allowed us to deposit our first batch of content with the History of Advertising Trust who will be managing the Archive. Click to see a full list of Founder […]

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Volunteers
Monday, March 13th, 2017

Sue Nosworthy, whom many of you will remember as UK ESOMAR Representative for many years, is now running the AMSR Volunteer teams. She has a record of those who have already volunteered and will welcome anyone who would like to help. Volunteers are needed in four main categories: Digital scanning: to join our scanning team, […]

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Ephemera
Monday, March 13th, 2017

Bring out your clipboards, your t-shirts, your group photos, your brochures! The Archive is intending to start a new area, in what can loosely be termed ‘ephemera’. This is material that was not part of the intellectual or business content of MR, but illustrates who the industry was/how it presented itself both to itself and […]

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Detectives required
Monday, March 13th, 2017

Does anyone know the whereabouts of Simon Copland, Brian Copland’s son? They had a very valuable collection of books, reports and other data on poster and outdoor research which Phyllis Vangelder catalogued many years ago.  Does this collection still exist and if so, where? Has anyone got any MRDF or RDF reports they are willing […]

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Acknowledgements
Monday, March 13th, 2017

As always we have to thank all those who continuously support our work. In particular: Ginny Monk who lets us have space at Network Research We are most grateful for the gift of a scanner and associated equipment from the former shareholders of Pulse Train Ltd, in memory of Alan Einer Hendrickson (1936 – 1999) whose innovative ideas […]

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Founder Sponsors
Monday, March 13th, 2017

We would like to thank the following founder sponsors who have generously supported the AMSR in its first year of operation. Without them none of this would be possible: Founder Platinum Sponsors John and Mary Goodyear Kantar/WPP Founder Gold Sponsors Chime Insight & Engagement Group Flamingo Bryan Bates Tony Cowling John Downham Paul Harris Liz […]

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"The AMSR is much needed resource for the research industry. When it is set up it will be of inestimable value to all those who want to find out about research and the industry now and over the last 70 years. "

(Jane Frost, CEO Market Research Society )