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Kantar comes on board

Tuesday, December 20th, 2016

Kantar comes on board as Platinum Sponsor

We are delighted to announce that Kantar Group has backed AMSR with a subscription of £5,000, making Kantar a Founding Platinum Sponsor of AMSR. This has been matched by £5,000 from parent company WPP.  This generous subscription has allowed us to sign the contract with HAT (see story below) to get the physical archive up and running.  We are extremely grateful to Kantar and to WPP and hope that other companies will shortly follow suit.  We are also currently in discussion with Kantar Group companies regarding material that they are able to make available through the AMSR and look forward to a long working relationship with the group.



"The AMSR is much needed resource for the research industry. When it is set up it will be of inestimable value to all those who want to find out about research and the industry now and over the last 70 years. "

(Jane Frost, CEO Market Research Society )