Agenda

AMSR Summer Event

(Each name links to a short biography)

6.00pm – 6.30pm
Welcome refreshments

6.30pm – 7.30pm
Welcome and Introduction: Professor Patrick Barwise, Chair, AMSR

Speakers:

Adam Phillips, Chief Executive, AMSR
Phyllis Macfarlane, Head of Contents, AMSR

Panel Discussion
Richard Asquith, AMSR Moderator
Kelly Beaver MBE, Chief Executive, Ipsos UK & Ireland
James Endersby, Chief Executive, Opinium
David Tross, Associate Lecturer, Birkbeck College
Jim Whaley, CEO, OvationMR

7.30pm – 8.30pm
Drinks, canapés, socialising

Sponsors

Our sincere thanks go to our sponsors for the evening’s proceedings.

The Policy Institute, King’s College London
Delineate
Kantar
Opinium
OvationMR

Logos link to the organisation’s website (will open in separate window).

Venue sponsor:

The Policy Institute at King’s College London works to solve society’s challenges with evidence and expertise. We combine the rigour of academia with the agility of a consultancy and the connectedness of a think tank. Our research draws on many disciplines and methods, making use of the skills, expertise and resources of not only the institute, but the university and its wider network too.

Event sponsors:

 Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.

From ‘07 start-up to multi-award winning insight agency with 100+ colleagues in New York, Cape Town, Amsterdam and London, focused on insight driven Brand, Communications, Product, Stakeholder & Thought Leadership, Opinium helps clients harness the power of insights to build, grow, promote and make strategic business decisions. Winner of MRS Best Agency 2021 & Winners of the Market Research Society (MRS) ‘Best Place to Work’​ 2016, 2017 & 2019. Five MRS Young Researcher of the Year Winners in six years. Finalist for ‘Best Insight Agency’ & ‘Best Place to Work’​ 9 out of the past 10 years.

 OvationMR provides Fast, Reliable, Answers via Insights and Audiences to Research Buyers from agencies, brands, and other organization who make decisions in markets on a global scale. It’s a Great Day for Discovering Why when you choose OvationMR as your partner for market data and insights at home or abroad. Let Us Help You Discover How You Can Reach Your Target Goal.

Speaker biographies

Professor Patrick Barwise

Adam Phillips

Phyllis Macfarlane

Richard Asquith

Kelly Beaver

James Endersby

David Tross

Jim Whaley

Patrick Barwise
Chair, AMSR

Patrick Barwise www.patrickbarwise.com  is chairman of AMSR, emeritus professor of management and marketing at London Business School and former chairman of Which?.  He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing and media. His 2004 book, Simply Better: Winning and Keeping Customers by Delivering What Matters Most, co-authored with Seán Meehan (IMD, Lausanne), won the American Marketing Association’s Berry-AMA Book Prize. His other books include The 12 Powers of a Marketing Leader (2016) with former McKinsey partner Thomas Barta and The War Against the BBC (2020) with cultural commentator Peter York. He is also an experienced expert witness in international commercial, tax and competition cases and an early investor in several online start-ups.

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Adam Phillips
Chief Executive, AMSR

Adam Phillips has over 40 years of experience in market and social research. He has been involved in media measurement, public opinion research, brand development as well as product and pricing research.  An MRS Fellow, past Chairman of the MRS, a former Chairman of the ESOMAR Professional Standards Committee and a Council Member at ESOMAR, he began his career at Unilever and went on to hold senior positions at AGB Nielsen UK, Euroquest, BMRB, Mass-Observation, Research International and Winona Research in the USA. He has also been Chair of the Financial Services Consumer Panel and an expert witness in a number of intellectual property cases.

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Phyllis Macfarlane
Chair, AMSR Contents Committee

Phyllis Macfarlane is a lifelong Market Researcher – lucky enough to have started in the industry when pretty much everything was new and yet to be invented – and has always been fascinated by the evolution and development of the sector.

Having done Maths at University, she always intended to do a History Degree on retirement, but instead got involved in a GfK Verein project to develop market research training in Africa, which led to a current interest (with the ESOMAR Foundation) to promote the use of research to NGO’s, who do not always realise the value of actually talking to the people they are trying to help, which can result in ineffective initiatives and wasted money.

Now, involvement with AMSR is allowing the early interest in history (and the industry) to come to the fore again, as the value of the Archive content is realised.  In fact she thinks it might be easier to skip the degree and just do a PhD instead – there is so much excellent material in the archive!

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Richard Asquith
Moderator, AMSR

Richard Asquith held several high-profile, senior leadership positions during a twenty-year career at Kantar.  From 2012-17, he was Global CEO of Kantar Media Audiences, leading Kantar’s specialist division devoted to digital audience measurement and analysis across TV, Online and Radio, supplying TV and Video Audience Data in more than 60 countries.  Prior to that, he was CEO of Kantar Media’s TGI & Custom division, with responsibility for the Global TGI network of syndicated media and marketing studies.

For five years he was Managing Director of BMRB, the Top 10 UK market research agency specialising in media and social research. While leading BMRB, Richard was a founder member of the MRS Company Partner Scheme. He has been a regular speaker at industry conferences and a member of the Journal of Market Research editorial board.

Having spent over 35 years working for large scale research suppliers, he set up his consulting practice in 2020. He advises on audience measurement, media and marketing research, leadership and change management in multi-country businesses. He joined the AMSR team in 2022 and is now a member of AMSR’s Executive Committee.

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Kelly Beaver
Chief Executive, Ipsos UK & Ireland

Kelly Beaver is Chief Executive of Ipsos in the UK and Ireland, one of the largest and most innovative research organisations in the UK. With over 2,000 specialist research, operational, and advisory employees across 12 offices, Ipsos delivers reliable information and true understanding of Society, Markets and People.  Kelly has been with Ipsos for over a decade. Previously, she was Managing Director of Ipsos’s UK Public Affairs division, which supports government clients to monitor and understand public opinion, behaviours and societal trends, design public services and policies, and to determine what works in achieving social and economic policy objectives. In addition to her role at Ipsos, she also holds several honorary positions external to Ipsos in academia and charities.

Kelly is a regular commentator in the national press and broadcast media. She is experienced at presenting to senior audiences on public and business leader opinion, as well as societal and consumer trends across a range of topics including trust, gender equality, employee engagement, leadership, and many others. She was awarded an MBE in June 2022 as part of the Queen’s Birthday Honours List for services to academia, research and the COVID-19 response, and was named in the Female FTSE Board Report – 100 Women to Watch 2022.

Kelly, who is originally from Northern Ireland, now lives in North London with her husband, and daughter Charlotte.

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James Endersby
Chief Executive, Opinium

James Endersby is Chief Exec of insight agency Opinium, MRS Chair and Founder of Significant Insights and The Global 30-Under-30. Fellow of the Market Research Society. James is also passionate about democratic participation and is a strategic advisor to the youth democratic participation charities ‘MyLifeMySay’, and ‘National Voter Registration Day’. James arrived in market research via the management consultancy Monitor-Deloitte. Prior to that he was a reasonably unknown rugby journalist and co-founder of SARugby.com.

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Dr David Tross
Associate Lecturer, Birkbeck College

David Tross has taught courses at both undergraduate and postgraduate level at Birkbeck for 10 years and currently lectures on Birkbeck’s BSc Community Development and Public Policy and BSc Social Science programmes. He is also the academic lead on the National Lottery funded Community Leadership course for Newham residents. His doctoral research explored narratives of happiness and wellbeing in the UK and he continues to research and write in this field.

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Jim Whaley
CEO, OvationMR

Jim Whaley is CEO of global marketing insights agency, OvationMR, located in New York City. A second generation market researcher who started his professional career at IBM, Jim has invested over 3 decades of work life focused on solving big market research problems. He was at the forefront of the transition to online research and the advancement of advanced analytics and data mining enablement while at SPSS and helped introduce and bring to reality – market research online communities in our industry while at Globalpark USA. He has built and successfully sold three MR/Services/Tech firms. Jim is also a member of the Board of Directors for: Market Research Institute International, Significant Insights, and the Market Research Education Foundation.​

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