AMSR News

Catch up on our latest news stories here (most recent first). You can also visit our newsletters page to see what we’ve been up to since the birth of the archive in 2016.

Latest AMSR newsletter posted

The latest quarterly newsletter from AMSR is now available on the website. Among the many fascinating contributions are coverage in the Letter...

Jane Frost appointed as AMSR Vice-Chairman

AMSR is delighted to have appointed Jane Frost, CBE and CEO of the Market Research Society (MRS) as its Vice-Chairman.  Jane brings...

Are you a Hoarder or a Chucker?

Updated 11/05/20: With people spending a lot more time at home at this time of coronavirus lockdown, the Archive of Market and...

BBC studies added to the Archive

AMSR has recently acquired some very rich material documenting research conducted for the BBC. Peter Menneer, who was Head of BBC Research,...

Record attendance at AMSR Friends Event

AMSR held its third prestigious Event at the IPA on 4 February, with a record attendance of 75 people. Once again, we...

Sir John Curtice gives keynote speech at latest AMSR event

“If you want people to think you are funny, don’t tell them you are a comedian, tell them a joke.” At the...

Professor Patrick Barwise is new AMSR Chairman

Due to ill-health Dr Liz Nelson OBE, has stepped down as Chairman of the Board of Trustees of the Archive of Market...

TGI data donated to the Archive

AMSR is very pleased to announce an important addition to the Archive.  Kantar, who own and operate the TGI (Target Group Index)...

The CRAM/Peter Cooper Archive collection

Industry legend Peter Cooper’s treasure trove of commercial and academic papers are added to the archive, providing valuable insights into the evidence-based...

Rory Sutherland gives keynote speech at AMSR event

Rory Sutherland, Vice Chairman of the Ogilvy Group UK, gave the keynote speech at AMSR’s IPA Event, highlighting the importance of the...

Ben Page and Jeremy Bullmore appointed Patrons of AMSR

The Archive of Market and Social Research (AMSR) is delighted that Ben Page and Jeremy Bullmore have agreed to be Patrons of…

Denise Lievesley is our president

We are delighted and very proud that Professor Denise Lievesley CBE has accepted the Trustees’ invitation to be the first President of…

The genesis of AMSR’s online archive

22 January 2018    Raz Khan writes: It’s very interesting how important nomenclature can be, especially when you move into an area outside…

Historic geodemographics materials coming to the archive

22 January 2018    Barry Leventhal writes: Next year marks the 40th anniversary of the MRS conference presentation that brought geodemographics to the…

Report on AMSR Reception at the IPA – 7 November 2017

6 December 2017    A reception was held by AMSR on 7 November, 2017, at the prestigious IPA offices in Belgrave Square.  The…