AMSR has recently acquired some very rich material documenting research conducted for the BBC. Peter Menneer, who was Head of BBC Research,...

AMSR held its third prestigious Event at the IPA on 4 February, with a record attendance of 75 people. Once again, we...

“If you want people to think you are funny, don’t tell them you are a comedian, tell them a joke.” At the...

Due to ill-health Dr Liz Nelson OBE, has stepped down as Chairman of the Board of Trustees of the Archive of Market...

AMSR is very pleased to announce an important addition to the Archive.  Kantar, who own and operate the TGI (Target Group Index)...

Industry legend Peter Cooper’s treasure trove of commercial and academic papers are added to the archive, providing valuable insights into the evidence-based...

Rory Sutherland, Vice Chairman of the Ogilvy Group UK, gave the keynote speech at AMSR’s IPA Event, highlighting the importance of the...

The Archive of Market and Social Research (AMSR) is delighted that Ben Page and Jeremy Bullmore have agreed to be Patrons of…

We are delighted and very proud that Professor Denise Lievesley CBE has accepted the Trustees’ invitation to be the first President of…

22 January 2018    Raz Khan writes: It’s very interesting how important nomenclature can be, especially when you move into an area outside…

22 January 2018    Barry Leventhal writes: Next year marks the 40th anniversary of the MRS conference presentation that brought geodemographics to the…

6 December 2017    A reception was held by AMSR on 7 November, 2017, at the prestigious IPA offices in Belgrave Square.  The…