The Archive of Market and Social Research (AMSR) is delighted that Ben Page and Jeremy Bullmore have agreed to be Patrons of the Charity.
Ben Page is Chief Executive of Ipsos MORI. He joined MORI in 1987 after graduating from Oxford University in 1986 and was one of the leaders of its first management buyout in 2000. A frequent writer and speaker on trends, leadership and performance management, he has directed thousands of surveys examining consumer trends and citizen behaviour.
He has been an immense support to the Archive, donating an ‘engine room’ in Ipsos MORI’s modern offices in Harrow, where the volunteers can sort, catalogue and scan the enormous amount of material AMSR is amassing. As well as enabling Committee members to hold meetings in convivial surroundings, Ben has given them access to his PR team, allowing them to benefit from professional advice and support.
Ben Page says: “In a fast moving world, it is all too easy to lose sight of important data from the relatively recent past that can help illuminate present trends, as well as the history of the research industry. The AMSR helps the industry, academics and journalists with both.”
Jeremy Bullmore CBE is a Member of the WPP Advisory Board. He began his career as a copywriter with J. Walter Thompson London, becoming Creative Director and finally Chairman. He was a non-executive director of both the Guardian Media Group and WPP and was also a long-time columnist for the Guardian, Campaign, Management Today and Market Leader. He is a past President of The Market Research Society.
Jeremy Bullmore says, “It’s a matter of surprise, if not of shame, that no such archive already existed. For the intelligent historian, educator, journalist or politician, needing to know, in sensitive detail, how we’ve lived our lives for the last 70 years or so, AMSR contains an utterly priceless bounty of evidence.”
The Archive of Market and Social Research is both a history of UK market research and UK history through market research. Its aim is to liberate the rich data and commentary generated since the 1950s by the market and social research industry in the UK, making it available to be harnessed and applied for future social and commercial progress. It aims to build awareness of the contribution of the social and market research industry to society, businesses and human understanding – in the past, present and future – thereby enhancing the reputation and status of the industry. AMSR became a registered charity in April 2016.