AMSR book 2 cover

How We’ve Changed: Social Trends from Post-War to Present Day and Beyond

Available to download as a fully-featured .PDF file

Now also available in a limited-run printed format!

This is the second book in the Showcasing the Archive series, which is designed to demonstrate the richness of the material in the Archive of Market and Social Research.

If you are ever tempted to question the value of the AMSR, or to wonder why so many dedicated volunteers put so much time and energy into digitising and preserving the dusty relics of long-forgotten research projects, conferences and periodicals, this book should leave you in no doubt about the importance of the Archive and the many ways it can benefit researchers and academics, today and in the future.

The 12 topics we’ve chosen to explore range from the general, such as ‘Food’, to the specific, such as ‘Generational cohorts’, travelling via ‘Diversity’, ‘Green issues’ and ‘Happiness’ (to name a few examples). Whatever the commercial or social question, someone, somewhere has researched it and the Archive contains examples of work from across the spectrum, going back as far as the 1950s.

‘How We’ve Changed: Social Trends from Post-War to Present Day and Beyond’ is available to download free as a fully-featured PDF. It’s also available in a limited-run printed format, for a small fee and a donation to AMSR.

Register for a copy of the electronic file or place your order and donation for the printed version using the buttons below.

The publication is generously sponsored by Opinium.

Get your free electronic copy

“How We’ve Changed: Social Trends from Post-War to Present Day and Beyond’ is available for download as a PDF file. The file size is around 5Mb. Registration involves providing your name, address and contact email.

After you have registered, you will receive an automated confirmation email. Our volunteers will then email a download link as soon as possible.

Please be aware that this may take a couple of days in some circumstances.

Now also available in print!

For £6.50, plus a small optional donation to AMSR, you can now enjoy the insights contained in ‘How We’ve Changed: Social Trends from Post-War to Present Day and Beyond’ in hard copy. At A4 size and perfect bound (magazine style), this 84-page publication deserves a place on every market and social researcher’s bookshelves.

The minimum cost covers printing and postage. We hope that you’ll feel able to donate a small additional sum to reflect the effort that has been invested in producing this unique document.

Very limited stocks – one copy per order please.