AMSR book 2 cover

How We’ve Changed: Social Trends from Post-War to Present Day and Beyond

Available to purchase in a limited-run printed format

This is the second book in the Showcasing the Archive series, which is designed to demonstrate the richness of the material in the Archive of Market and Social Research.

If you are ever tempted to question the value of the AMSR, or to wonder why so many dedicated volunteers put so much time and energy into digitising and preserving the dusty relics of long-forgotten research projects, conferences and periodicals, this book should leave you in no doubt about the importance of the Archive and the many ways it can benefit researchers and academics, today and in the future.

The 12 topics we’ve chosen to explore range from the general, such as ‘Food’, to the specific, such as ‘Generational cohorts’, travelling via ‘Diversity’, ‘Green issues’ and ‘Happiness’ (to name a few examples). Whatever the commercial or social question, someone, somewhere has researched it and the Archive contains examples of work from across the spectrum, going back as far as the 1950s.

‘How We’ve Changed: Social Trends from Post-War to Present Day and Beyond’ is available as an 84-page book in A4 perfect-bound format, priced to cover our costs and include an optional donation to AMSR. It’s also available to download free as a fully-featured PDF.

In both cases we would urge you to consider making a small donation to AMSR in recognition of the volunteer effort that has gone into preparing these publications.

Use the buttons below to see the pricing options for the printed book and to place your order, or register for a copy of the electronic file.

The publication is generously sponsored by Opinium.

Opinium logo-small

Order your print copy here

For £12.00, plus a small optional donation to AMSR, you can enjoy the insights contained in ‘How We’ve Changed: Social Trends from Post-War to Present Day and Beyond’ in hard copy. At A4 size and perfect bound (magazine style), this 84-page publication deserves a place on every market researcher’s and social historian’s bookshelves.

The minimum cost covers printing and postage. We hope that you’ll feel able to donate a small additional sum to reflect the effort that has been invested in producing this unique document.

Very limited stocks – one copy per order please.

Also available in PDF format

“How We’ve Changed: Social Trends from Post-War to Present Day and Beyond’ is also available as a free download in PDF format. The file size is around 5Mb. Registration involves providing your name and contact email address. You will be added to our mailing list, from which you can unsubscribe if you wish.

Although there is no charge to download the electronic version of the book, a small donation to AMSR in recognition of the considerable volunteer effort involved in its publication may be made at your discretion by following the ‘Donate’ link at the top of this page. Thank you.