Case Studies

British reservations about Europe have been apparent for at least 50 years

British reservations about Europe have been apparent for at least 50 years By Peter Bartram Teresa May’s insistence on honouring the 52% to...

The Meaning of Easter in 21st Century Britain: Chocolate not Christianity

The Meaning of Easter in 21st Century Britain: Chocolate not Christianity As we celebrate Easter, the most important Christian festival, survey research...

The Way We Were, 1938-1939

The Way We Were, 1938-1939: Times of Crisis By Peter Bartram Perhaps the earliest and most comprehensive measurement of British attitudes on...

Boomers are not the biggest boozers

Boomers are not the biggest boozers The ‘Boomer’ generation are often claimed to be the nation’s heaviest wine drinkers. Analysis of TGI...

Women in the Workplace

Women in the Workplace The Archive of Market and Social Research (AMSR) is collecting a record of research on behaviours, attitudes and...

How research help us understand loneliness

How Research Help Us Understand Loneliness by Phyllis Vangelder For many, Valentine’s Day is an occasion for declarations of love. For others, it...

Sponsorship of the Football World Cup in 1986

At the1987 MRS Annual Conference, whose papers are stored in the Archive, it was reported that Research International Specialist Units had conducted…

The Founding of Gallup International

Those interested in the historical perspectives of the polling industry may be interested to see in the Survey Magazine issue for Summer…

The Rationale for Investment in Gold

The World Gold Council’s Annual Review of 2017 asserts that there has been “a profound shift in sentiment and recognition of gold’s…

Perceptions of Contraception

A report in the Autumn 1988 issue of Survey Magazine, now freely accessible in the Archive, revealed the findings from Taylor Nelson’s…

Obesity Concerns

An Autumn 1988 Survey Magazine article, now easily accessible in the Archive via www.amsr.org.uk shows that even 30 years ago UK obesity…

Happiness…but only in moderation

It’s not easy to move the happiness needle upwards.  Thirty years of societal and economic changes have raised people’s expectations, but fewer…

Tracking the mood of the 1990s: the MORI Misery Index

“In Britain and all across Europe there seems to be a rising tide of pessimism and unhappiness” (MORI, ‘British Public Opinion’, July…

TGI archive nugget – no. 5

The victory of a new product format: Packet Tea and Tea Bags. When making tea, we almost all routinely reach for tea…

Upmarket consumers more likely to switch suppliers

With every media storm that erupts whenever a utility supplier announces a tariff increase, consumers are reminded to consider changing suppliers as…

Millennials and Boomers

Young adults’ concerns about debt are nothing new. Since the General Election, many commentators have been writing about differences in generational attitudes. …

TGI Archive nugget – no. 4

Televisions and telephones in the 1970s. When TGI was first published in 1969, ‘streaming’ referred to the cold for which you had…

Airlines aim to exploit changing holiday patterns

One of the headline stories in the sector this year has been the launch of sub-£200 travel from Britain to the US…

TGI archive nugget – no. 3

The Good Life: the impact of a TV sitcom on consumer behaviour. Examining trends can sometimes show influences from unexpected quarters.  Take…

The Millennial challenge

Generational differences are sometimes considered one of the fault lines in Britain today, with the predicament of Millennials much discussed as a…

Healthy living

The MRS held a Seminar in February 2017 looking at health, fitness and wellbeing and what can be done to drive behaviour…

TGI archive nugget – no. 2

 Fishpaste, Rice Pudding, Yoghurt, Pasta. Food usage reported by TGI in 1969 offers a picture of long-lived staples jostling for larder (or…

Sexual harassment – not new news

1992’s workforce knew very well what constituted sexual harassment.  What was tolerated then is unacceptable now. Inappropriate behaviour in some high-profile environments…

The changing face of our eating habits

These days, any main street has a plethora of restaurants and cafes to suit every taste: in addition to Chinese and Indian…

TGI archive nugget – no. 1

Since 1992, football watchers have now become a better reflection of society. 25 years on from the establishment of the Premier League…