The Archive of Market and Social Research

Current page: Home » Case studies » Stories

Cinzano – a classic ad campaign

Cinzano – a classic ad campaign

Nov 27, 2024 | Stories

Sometimes a TV campaign can have a positive effect on an entire category as well as the brand in question. That’s what happened with the vermouth brand Cinzano in the 1970s and 1980s. Vermouth was considered a Christmas drink by many, and one of Cinzano’s strategy...
Budget expectations and reality – October 2024

Budget expectations and reality – October 2024

Oct 18, 2024 | Stories

The leading polling organisations have not so far published any poll covering what the public expect to be in the budget to be delivered on 30th October 2024. Perhaps they haven’t needed to, as plenty of commentators have prepared us for the worst. Indeed, the Prime...
Politics has become an inevitable part of sport

Politics has become an inevitable part of sport

Jul 25, 2024 | Stories

When Emmanuel Macron announced the snap election back in June, IOC President Thomas Bach and Paris 2024 organisers said that political upheaval in France won’t affect the Olympics. This seems unlikely; even before the French election was announced, world...
Getting into the groove: the fall and rise of vinyl records

Getting into the groove: the fall and rise of vinyl records

Jun 11, 2024 | Stories

Vinyl is cool again. Long-playing records, or LPs, have become a measure of the British economy’s health. In March 2024 the Office for National Statistics (ONS) announced that vinyl would again become one of the 700+ items used in its calculation of inflation. Vinyl...
The Ways We Were

The Ways We Were

May 9, 2024 | Stories

There is a massive number of old survey results from the last 50+ years which are included and easily accessible in the Archive of Market and Social Research. Above all, these serve to show how much we have changed as a people in that time: highlighting a few...