Getting into the groove: the fall and rise of vinyl records

Getting into the groove: the fall and rise of vinyl records

Vinyl is cool again. Long-playing records, or LPs, have become a measure of the British economy’s health. In March 2024 the Office for National Statistics (ONS) announced that vinyl would again become one of the 700+ items used in its calculation of inflation. Vinyl...
The Ways We Were

The Ways We Were

There is a massive number of old survey results from the last 50+ years which are included and easily accessible in the Archive of Market and Social Research. Above all, these serve to show how much we have changed as a people in that time: highlighting a few...
General election: lessons from the last 50+ years

General election: lessons from the last 50+ years

With a general election likely to take place in 2024 it is worth looking back at lessons to be learned from the past. The value of the Archive of Market and Social Research lies in its providing us with the longer-term view, and in particular it is exactly 50 years...
COP28 and an update on British attitudes to the environment

COP28 and an update on British attitudes to the environment

An October 2020 poll by YouGov found that 67% of the British public wanted Britain to be a world leader on environmental issues. In February 2021, YouGov also found that 75% thought climate change was the result of human activity. Meanwhile, a report by Opinium in...
A picture of Britain in the 1950s

A picture of Britain in the 1950s

Geoff Wicken acquired a vintage readership survey report for AMSR. It has much to tell us about a very different time… For anyone researching specific topics, the reports in the Archive provide insight into a huge range of subject-matter. Additionally some of the...