Journal of Marketing

The Journal of Marketing is the journal of the American Marketing Association and develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing.

Access:
Articles are available for £29, otherwise, it is available through academic institutions.

WWW:
journals.sagepub.com/description/JMX