Was the Cinzano ad campaign a win for the entire category?
Sometimes a TV campaign can have a positive effect on an entire category as well as the brand in question. That’s what happened with the vermouth brand Cinzano in the 1970s and 1980s. Vermouth was considered a Christmas drink by many, and one of Cinzano’s strategy...
Is vinyl cool again?
Vinyl is cool again. Long-playing records, or LPs, have become a measure of the British economy’s health. In March 2024 the Office for National Statistics (ONS) announced that vinyl would again become one of the 700+ items used in its calculation of inflation. Vinyl...
Have we changed in the last 50 years?
There is a massive number of old survey results from the last 50+ years which are included and easily accessible in the Archive of Market and Social Research. Above all, these serve to show how much we have changed as a people in that time: highlighting a few...