Oct 7, 2026 | Uncategorized
Prepared by AMSR using the Archive These General Election and Referendum case studies have been prepared for AQA A-Level Students from AMSR NOP and MORI reports on the Elections, produced at the time, plus 2 detailed analyses of the AMSR Archive Content produced by...
Jun 26, 2026 | in-depth essay
Louise McLaren Louise is a multidisciplinary strategic insights professional working across qualitative and quantitative research methods as well as cultural insight and behavioural science. She typically partners with her clients on upstream programmes such as...
Jun 26, 2026 | in-depth essay
Clare Woodward Clare is an experienced clientside researcher who has worked across customer experience, B2B, and B2C insight. She is passionate about inclusion, with a focus on ensuring research and the research industry are inclusive across both practices and...
May 6, 2026 | in-depth essay
Lorna Lawrence Lorna Lawrence has worked in Clinical Research for over 40 years – with the Cancer Research Campaign, in the field of medical devices, and with a contract research organisation. From 2000, Lorna became a freelance Medical Writer, alongside...
Nov 27, 2024 | Advertising and media, Brands, Stories
Sometimes a TV campaign can have a positive effect on an entire category as well as the brand in question. That’s what happened with the vermouth brand Cinzano in the 1970s and 1980s. Vermouth was considered a Christmas drink by many, and one of Cinzano’s strategy...
