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Have football fans become more representative of the population?

Have football fans become more representative of the population?

Jun 27, 2021 | Stories

Almost 30 years on from the launch of the Premier League in English football, we’ve seen huge changes to the game at the elite level in particular, driven by revenues flowing in from TV rights.  The sport’s authorities will be happy that interest in the game has grown...
Was sponsorship of the 1986 Football World Cup worthwhile?

Was sponsorship of the 1986 Football World Cup worthwhile?

Jan 16, 2019 | Stories

At the1987 MRS Annual Conference, whose papers are stored in the archive*, it was reported that Research International Specialist Units had conducted 25,000 interviews across seven countries (Italy, Germany, Belgium, Switzerland, Brazil, Malaysia and the UK), and...
TGI archive nugget – no. 1

TGI archive nugget – no. 1

Oct 7, 2017 | stories archive

Football watchers have now become a better reflection of society. 25 years on from the establishment of the Premier League and Sky Sports’ live coverage, we’ve seen huge changes to the game at the elite level in particular, driven by revenues flowing in from TV...