Jan 4, 2022 | News
First of all I have to declare a bias. I believe that the study of history is a good thing. It brings the past to us and helps us to recognise what has changed and what has not. You will not be surprised, therefore, that I agree with every word of Rory Sutherland’s...
Oct 19, 2021 | News
Phyllis Macfarlane, Chair of the AMSR’s Content Committee, has written an article for the SRA’s Research Matters magazine in which she takes a look back to the early days of the Archive of Social and Market Research in 2016, and then brings readers up to...
Aug 12, 2021 | News
Phyllis Macfarlane, Chair of the AMSR’s Content Committee, recently had the opportunity to interview John Bittlestone about his life and experiences in cinema research, particularly in London in the 1960s. The interview took place in three phases, each of which...