The lasting popularity of the National Lottery

The lasting popularity of the National Lottery

Kantar recently published TGI figures reporting that 65% of GB adults have played either Lotto, Euromillions or scratchcards in the last 12 months – up from 55% in 2019. Perhaps the pandemic contributed to this, with a dabble on the lottery a welcome distraction from...
TGI data donated to the Archive

TGI data donated to the Archive

AMSR is very pleased to announce an important addition to the Archive.  Kantar, who own and operate the TGI (Target Group Index) have made a major donation of data from the period 1987 to 2012. TGI is a continuous survey which has been carried out in Great Britain...
Binge drinking is OK for an increasing minority

Binge drinking is OK for an increasing minority

Most people disapprove of heavy drinking sessions, but there’s an increasing minority who think it’s part of life. The levels of agreement in 1999 and 2019 to the attitude statement “a real man can down several pints of beer at one sitting” in Kantar’s TGI study tell...