Sep 22, 2024 | Stories
The 1980s in Britain was the decade of big privatisations. The Prime Minister, Margaret Thatcher, wanted to create a class of share-owning members of the public – her 1985 Conservative party conference speech imagined a society “where owning shares is as common as...
Nov 28, 2022 | Stories
Kantar recently published TGI figures reporting that 65% of GB adults have played either Lotto, Euromillions or scratchcards in the last 12 months – up from 55% in 2019. Perhaps the pandemic contributed to this, with a dabble on the lottery a welcome distraction from...
Jan 27, 2020 | News
AMSR is very pleased to announce an important addition to the Archive. Kantar, who own and operate the TGI (Target Group Index) have made a major donation of data from the period 1987 to 2012. TGI is a continuous survey which has been carried out in Great Britain...
Sep 13, 2019 | Stories
Most people disapprove of heavy drinking sessions, but there’s an increasing minority who think it’s part of life. The levels of agreement in 1999 and 2019 to the attitude statement “a real man can down several pints of beer at one sitting” in Kantar’s TGI study tell...