The Archive of Market and Social Research

Current page: Home » TGI

How have British tastes in wine changed?

How have British tastes in wine changed?

Nov 14, 2025 | draft posts

“Le Beaujolais Nouveau est arrive!” Back in the 1980s, this announcement prompted trend-loving consumers to flood to wine warehouses, off-licences and supermarkets around Britain every November, keen to pick up the first bottles of the latest Beaujolais vintage. The...
Whoever controls the media controls the mind

Whoever controls the media controls the mind

Oct 14, 2025 | in-depth essay

Sheila Byfield Sheila Byfield worked in the media industry for 43 years. Her final role was global Head of Insights and Research at Minsdhare where she managed both industry and proprietary research. She has been a frequent speaker on industry platforms and has a wide...
What happened to Homebase?

What happened to Homebase?

Oct 10, 2025 | Stories

Homebase featured on our High Streets (or more often Retail Parks) for over 40 years, but the name has now disappeared. The BBC Radio 4 programme: Toast covered Homebase recently:  Sliced Bread – Toast – Homebase – BBC Sounds  AMSR can track the...
How has Guinness kept its brand fresh for over 25 years?

How has Guinness kept its brand fresh for over 25 years?

Sep 29, 2025 | Stories

When a brand exists in different formats, its owners can apply portfolio management to maximise its fortunes. Examining user patterns for Guinness over a 25-year period, using TGI data held within AMSR, illustrates this perfectly. Guinness has several formats:...
Was The Good Life ahead of its time?

Was The Good Life ahead of its time?

May 21, 2025 | Stories

It’s not often that a TV sitcom changes the habits of millions. But ‘The Good Life’ was unusual in having a very positive effect. Most sitcoms reflect the period in which they’re made. As times and attitudes move on, many of them don’t age well. Some 1970s shows are...