TESTIMONIALS
“An excellent resource for scholars in the humanities and social sciences, widening access to the workings and outputs of the polling industry in Britain.”
“The AMSR is a much-needed resource for the research industry”
“The Archive means that we have a rich legacy of data to exploit.”
“Thanks to the AMSR archives, I have been able to add new and original research to my thesis”
“I find the Archive incredibly useful for understanding major societal changes…”
“The Archive of Market and Social Research is a brilliant and under-sung resource of social history. You can see the history of everyday life unfolding before your eyes, as market researchers investigate the comings and goings of household paraphernalia. Ripples of opinion turn into waves as social researchers chart likes and dislikes, attractions and distractions. Sometimes hilarious, always illuminating, AMSR gives you a glimpse of history in a state of emergence.”
“I’m a historian of food and drink, and have been looking at the growth of wine drinking. The AMSR has some great surveys and reports which have been so interesting and useful!”
“The Archive of Market and Social Research is a treasure trove for any contemporary British historian.”