Welcome to the new AMSR website

We’ve re-designed our portal website to make it easier to find what you want, and to link more closely to our searchable Archive site. We hope you like it – let us know what you think!

New Education section

The AMSR has developed guides and advice to support teachers and students of several UK A-level subjects.

The AMSR Hub

Links to more than 40 online library and archive resources in the UK and around the world.

Market research oral histories

More than 40 recordings of the thoughts, inspirations and reflections of eminent members of the market and social research community

AMSR publications

The AMSR is publishing a series of books on the theme of ‘Showcasing the Archive’, to demonstrate the richness and variety of our material.

ACCESS THE ARCHIVE

Click to visit our fully digitised and searchable online Archive, containing more than 9,000 documents, books, videos and audio content.

CONTRIBUTE MATERIAL

If you have old market research reports that you don’t know what to do with, the AMSR could be the answer! Find out what we’re looking for here…

NEW AMSR TRUSTEE: JIM WHALEY

We are delighted to announce that Jim Whaley of OvationMR has joined the AMSR Board of Trustees.

CURRENT VOLUNTEERING OPPORTUNITIES

The AMSR is almost entirely staffed by volunteers. If you’d like to join them, visit our volunteering page.

LATEST ADDITIONS TO THE ARCHIVE

Click to catch up on what our team have added to the Archive most recently and to find direct links to them in the Archive.

AMSR: The Archive of Market and Social Research

The AMSR is a living, searchable digitised archive of high quality research data and commentary. Drawn from the output of respected market research and social research practitioners over many decades, it forms an inspiring source of insight for those seeking to explore the dynamics of change – in the past, the present and crucially, for the future.

This site is an introduction to the AMSR.

Great research changes the world

NEWS

Our news, case studies, newsletters and more

JOIN US!

Support us, volunteer, get involved

RESOURCES

Stories, useful links, oral histories, books and videos

DONORS

Our key supporters, who make our work possible

DONORS AND SPONSORS

Our sincere thanks go to all of our donors and sponsors, without whose invaluable support AMSR could not exist.

Our major (Platinum) donors are:

OvationMR logo
OvationMR logo

A full list of our supporters can be found here.

LATEST STORIES FROM THE AMSR

We have more than 70 stories that showcase the range of research material you can discover in our Archive. Below are three recent posts, or you can visit our full stories feed here.

The Ways We Were

The Ways We Were

There is a massive number of old survey results from the last 50+ years which are included and easily accessible in the Archive of Market and Social...

read more

MORE FROM OUR SITE

ABOUT AMSR

Who we are, how we’re organised

USING THE AMSR

How to get the best out of the Archive

EDUCATION

Guides and A-Level subject resources

THE AMSR HUB

Links to useful archives, resources and information.

TESTIMONIALS

“The AMSR is a much needed resource for the research industry.”

Jane Frost CBE

CEO, Market Research Society

“I find the Archive incredibly useful for understanding major societal changes…”

Bobby Duffy

Director, Policy Institute, King's College London

“It’s an excellent archive which is largely intuitive.”

Professor Matthew Woollard

Director, UK Data Archive, Essex University