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If you have old market research reports that you don’t know what to do with, the AMSR could be the answer! Find out what we’re looking for here…
NEW AMSR TRUSTEE: JIM WHALEY
We are delighted to announce that Jim Whaley of OvationMR has joined the AMSR Board of Trustees.
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The AMSR is almost entirely staffed by volunteers. If you’d like to join them, visit our volunteering page.
LATEST ADDITIONS TO THE ARCHIVE
Click to catch up on what our team have added to the Archive most recently and to find direct links to them in the Archive.
AMSR: The Archive of Market and Social Research
The AMSR is a living, searchable digitised archive of high quality research data and commentary. Drawn from the output of respected market research and social research practitioners over many decades, it forms an inspiring source of insight for those seeking to explore the dynamics of change – in the past, the present and crucially, for the future.
This site is an introduction to the AMSR.
Great research changes the world
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DONORS AND SPONSORS
Our sincere thanks go to all of our donors and sponsors, without whose invaluable support AMSR could not exist.
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A full list of our supporters can be found here.
LATEST STORIES FROM THE AMSR
We have more than 70 stories that showcase the range of research material you can discover in our Archive. Below are three recent posts, or you can visit our full stories feed here.
The Dulux sheep dog is still with us, thanks to 60-year-old market research
In the late fifties ICI was Britain’s only truly global conglomerate and in its Paints Division there was already a free-standing market research...
General election: lessons from the last 50+ years
With a general election likely to take place in 2024 it is worth looking back at lessons to be learned from the past. The value of the Archive of...
COP28 and an update on British attitudes to the environment
An October 2020 poll by YouGov found that 67% of the British public wanted Britain to be a world leader on environmental issues. In February 2021,...
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THE AMSR HUB
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