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NOVEMBER 2024 UPDATE NOW AVAILABLE
Our latest bulletin is out – packed with top-line facts, figures and testimonials about the AMSR’s recent growth. Click to view or download.
STORIES FROM THE ARCHIVE
We currently have more than 70 stories based on particularly interesting extracts of data held in the Archive. Click here to browse or search them all.
CONTRIBUTE MATERIAL
If you have old market research reports that you don’t know what to do with, the AMSR could be the answer! Find out what we’re looking for here…
LATEST ADDITIONS TO THE ARCHIVE
Click to catch up on what our team have added to the Archive most recently and to find direct links to them in the Archive.
AMSR: The Archive of Market and Social Research
The AMSR is a living, searchable digitised archive of high quality research data and commentary. Drawn from the output of respected market research and social research practitioners over many decades, it forms an inspiring source of insight for those seeking to explore the dynamics of change – in the past, the present and crucially, for the future.
This site is an introduction to the AMSR.
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LATEST STORIES FROM THE AMSR
We have more than 70 stories that showcase the range of research material you can discover in our Archive. Below are three recent posts, or you can visit our full stories feed here.
Cinzano – a classic ad campaign
Sometimes a TV campaign can have a positive effect on an entire category as well as the brand in question. That’s what happened with the vermouth...
Budget expectations and reality – October 2024
The leading polling organisations have not so far published any poll covering what the public expect to be in the budget to be delivered on 30th...
What happened to Margaret Thatcher’s dream of a share-owning public?
The 1980s in Britain was the decade of big privatisations. The Prime Minister, Margaret Thatcher, wanted to create a class of share-owning members...
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ABOUT AMSR
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THE AMSR HUB
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TESTIMONIALS
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“It’s an excellent archive which is largely intuitive.”