AMSR Hub - AMSR

The AMSR Hub

A quick-reference guide to other archives, resources and sources of information that you may find useful.

Our ‘Hub connections’ are arranged by broad subject matter. Use the links below to navigate to each section on this page.

Section 1: Business and Market Information

Section 2: Business, Market Research and Advertising History

Section 3: Politics, Public Policy and Polling

Section 4: Cultural and Social History
Section 5: Journals

Click on the buttons in each section to see more information about each resource.

Please let us know of any resources we might be able to include here. Please also notify us of any broken or out-of-date links.

Section 1: Business and Market Information

Credos
(AA Research Think Tank)

Business Archives Council
& Archive

International Monetary Fund
Archive

Mintel

Readership Research
Symposia

BT Digital
Archives

HSBC
Archives

Walgreens Boots Alliance
Archive

Chartered Institute
of Marketing

John Lewis Partnership
Heritage Centre

MR Web British
Research Barometer

Unilever
Archive

Waitrose
Memory Store

Jaguar Daimler
Heritage Trust

British Brands
Group

Euromonitor

Marks & Spencer
Company Archive

PAMCo

GlaxoSmithKline
Archive

The Penguin Archive
University of Bristol

British Airways
Heritage Collection

Sainsbury’s
Archive

Section 2: Business, Market Research and Advertising History

Duke University
Hartman Centre

Scottish Business
Archive

History of Advertising
Trust

IPA Advertising Effectiveness
Awards

Mark Abrams
Churchill College Cambridge

Section 3: Politics, Public Policy and Polling

British Polling
Council

WAPOR

ICM

UK Polling
Report

IPSOS
UK

YouGov

People’s History
Museum

Section 4: Cultural and Social History

BBC
Archive

British
Pathé

London Metropolitan
Archives

NatCen

Social Market
Foundation

BFI
Archive

The Policy
Navigator

LSE
Digital Archives

National
Archives

UK
Data Archive

Borthwick Institute
for Archives

Joseph Rowntree
Foundation

Mass Observation
Archives

Old Bailey
Archives

Warwick Modern Records
Centre

British Library
Sound Archives

LARIA (local
government organisation)

Media Archive
for Central England

Science Museum
Online Collection

Section 5: Journals

Admap

British Journal
of Social Psychology

Human
Relations

International Journal
of Research in Marketing

Journal of
Industrial Economics

The
Statistician

Qualitative
Market Research

American Journal
of Sociology

British Journal
of Sociology

International Journal
of Advertising

Journal of
Advertising Research

Journal of
Marketing

Public Opinion
Quarterly

QMiP

Systems Research
and Behavioral Science

Canadian Journal
of Marketing Research

International Journal
of Market Research

Journal of
Applied Psychology

Journal of
Marketing Research

Journal of
Brand Strategy

British Journal
of Psychology

Harvard
Business Review

International Journal of
Public Opinion Research

Journal of
Consumer Research

Journal of the
Royal Statistical Society

European Journal
of Marketing

Credos (AA Research Think Tank)

The Advertising Association’s think tank, which researches the impact of advertising on the UK’s society and economy. Many essays and reports are freely available on the Advertising Association website.

Contact:
Enquire through website

WWW:
adassoc.org.uk/credos/

Business Archives Council & Archive

Organisation promoting the preservation of business records in the UK. Their website hosts the Business History Explorer, an online bibliography relating to the history of UK businesses and industries. The BAC Journal Archive can be accessed via a separate webpage and includes business journals dating to the 1960s

Contact:
Enquire through website

WWW:
BAC homepage; BAC Archive

International Monetary Fund Archives

The archival collection of the IMF holds a wealth of material documenting the work, policies and decision-making process of the IMF. Themes covered in the collection include economic issues like global monetary co-operation, financial stability and sustainable economic growth. The collection is held in Washington DC but archival researchers are available for consultation for those who are unable to visit in person.

Contact:
Email

WWW:
IMF Archives

Mintel

Market intelligence agency offering reports on consumers, markets, and competitive landscapes in the UK, USA, Canada, China, India, Germany and Brazil. Reports can be downloaded from their website. Prices range from £300 upwards.

Contact:
Enquire through website

WWW:
Mintel international website

Readership Research Symposia

An international forum for the discussion and validation of readership research methodologies.

Contact:
Enquire through website

WWW:
www.readershipsymposium.com

BT Digital Archives

Digitised selection from BT’s archive collection from 1846 to present. Includes photographs, reports and items of correspondence all relating to Britain’s role in the development of telecommunications and the impact of the technology on society.

Contact:
Email

WWW:
BT Digital Archive

HSBC Archives

HSBC’s business archives document not only its corporate history, but global social and economic history as well. The collection includes annual reports, minute books, banknotes, photographs, films and more. The digitised collection can be viewed freely online.

Contact:
Submit requests using this form.

WWW:
HSBC Archive website

Walgreens Boots Alliance Archive

Archive collection of the UK’s leading pharmacy-led health and beauty retailer, documenting its development from the mid-19th century. The collection includes photographs, letters, advertisements, building plans, colleague magazines and more. The catalogue can be accessed online and the archive is housed in Nottingham.

Contact:
Email

WWW:
archives.walgreensbootsalliance.com/

Chartered Institute of Marketing

Professional body for marketers around the world, providing the latest marketing industry research from their network of experts. . Access to the archive is by appointment only. The CIM archive holds publications from The Sales Managers’ Association, The Incorporated Sales Managers’ Association (ISMA),The Institute of Marketing and Sales Management (IMSM) 1961, The Institute of Marketing (IM) 1968 and The Chartered Institute of Marketing (CIM) 1989) from 1921 to date.

Contact:
Enquire through website

WWW:
cim.co.uk/

The John Lewis Partnership Heritage Centre

The Heritage Centre houses the John Lewis Partnership’s business archive and the textile archive of Stead McAlpin, a fabric printing factory once owned by the Partnership. Contact to book appointments at The Heritage Centre in Berkshire.

Contact:
Email

WWW:
John Lewis Memory Store website

MR Web British Research Barometer

Global daily news of MR industry since 2000.

Contact:
Enquire through website

WWW:
mrweb.com/

Unilever Archive

The extensive business archive of Unilever includes several collections that document the organisation and development of the company, as well as its major operating companies, their subsidiaries and their predecessors. The catalogue is available online, with materials housed in the archive in Port Sunlight.

Contact:
Email

WWW:
unilever-archives.com/

Waitrose Memory Store

The expansive business archive of Unilever includes several principle collections that document the organisation and development of the company, as well as its major operating companies, their subsidiaries and their predecessors. The catalogue is available online, with materials housed in the archive in Port Sunlight.

Contact:
Enquire through website

WWW:
Waitrose Memory Store website

Jaguar Daimler Heritage Trust

Archive of documents relating to the history of Jaguar Cars, Lancaster and Daimler, and predecessor companies, dating to the 1890s. Records illustrate corporate and engineering achievements as well as social history of the automotive industry. Housed at the British Motor Museum in Warwickshire.

Contact:
Email

WWW:
Jaguar Heritage Archive Services website

British Brands Group

A corporate membership organisation researching and supporting the role of brands in the UK. The online library hosts the Group’s submissions, briefings, studies, press announcements and Brands Lectures. Publications and articles can be freely accessed.

Contact:
Email

Website:
britishbrandsgroup.org.uk

Euromonitor

Global market research agency providing research solutions to organisations. The market research blog hosts articles, whitepapers and webinars that can be freely accessed and cover a wide range of consumer trends.

Contact:
Enquire through website

WWW:
euromonitor.com

The Marks & Spencer Company Archive

Marks & Spencer’s business archive contains a wealth of materials from the company’s founding in 1884 through to its present-day role as a key British high street retailer. The collection includes documents, photographs, films and oral history recordings as well as clothing, packaging and merchandise. Located at the University of Leeds but the catalogue is available to browse online.

Contact:
Email

WWW:
Marks in Time website

PAMco

The Publishers Audience Measurement Company is the governing body overseeing audience measurement for the published media industry. National Readership Surveys date back to 1968 and 30 year summaries by Guy Consterdine can be accessed by AMSR users.

Contact:
Email

WWW:
pamco.co.uk/

GlaxoSmithKline Archive

Archives of UK’s oldest pharmaceutical company including business and research documents from 1747 to the present day.

Contact:
Email

WWW:
GSK Heritage Archives

The Penguin Archive at University of Bristol

Contains the archives of Penguin Books Ltd. from 1935 to the 1990s. Includes materials on the establishment and business life of Penguin Books Ltd., social events, legal cases (particularly the Lady Chatterley’s Lover trial of 1960), exhibitions on the company’s history, and the private lives of prominent figures in the early history of the company.

Contact:
Email

WWW:
Penguin Books Archive at University of Bristol

British Airways Heritage Collection

Collection of the records and artefacts of British Airways and predecessor companies, documenting the formation, development and operations of the British Airways and its predecessor companies as well as memorabilia and artefacts. All held at the British Airways Heritage Centre in Middlesex.

Contact:
Email

WWW:
British Airways Heritage Collection website

Sainsbury’s Archive

Range of archival business material including journals and images, dating from 1850 to present. Material is digitised or available at the Museum of London Docklands.

Contact:
Email

WWW:
www.sainsburyarchive.org.uk/

Duke University – Hartman Center

An invaluable and comprehensive collection, the John W. Hartman Center for Sales, Advertising & Marketing History acquires, preserves, and promotes materials that document the history of the advertising, marketing and communications industries. The Center, housed at the David M. Rubenstein Rare Book & Manuscript Library, makes these materials available to a diverse group of researchers from around the world

Contact:
Email

WWW:
About the Hartman Center

Scottish Business Archive

An archive of business records relating to the whole of Scotland dating from the 18^th century to the present day. It covers most types of business and industrial activity with over 400 collections from banking, confectioners and distillers to retail, solicitors and undertakers, and especially shipbuilding, locomotive manufacture, textiles and mining.

Contact:
Enquire through website

WWW:
Scottish Business Archive at Glasgow University

History of Advertising Trust

HAT is archivist to the main governing organisations of UK brand communications as well as the archive of many of the top advertising agencies and advertising clubs, reaching back to the 1920s.

Contact:
Email

WWW:
hatads.org.uk

IPA Advertising Effectiveness Awards

Held every two years, this award identifies communications agencies, media owners and advertisers who can prove their work produces effective results. More than 1500 case studies are available on the IPA search engine.

Contact:
Enquire through website

WWW:
IPA Knowedge Centre website

Mark Abrams papers at Churchill College Cambridge

Mark Abrams was one of the pioneers of market research and opinion polling. He was at the heart of some of the most important social and cultural shifts of the mid-twentieth century, carrying out surveys into public attitudes for newspapers, retailers and manufacturers, universities, trade unions, new town planners, charities, broadcasters and politicians.

Contact:
Email

WWW:
Churchill College Archives website

British Polling Council

Self-regulation association for opinion polling in Britain and an association of polling organisations that publish polls and are committed to promoting transparency in polling. Contains useful details of members.

Contact:
Enquire through website

WWW:
British Polling Council website

WAPOR

WAPOR’s mission is to promote the importance of conducting scientifically sound public-opinion research and ensure that this information is useful to society. The information is mainly current rather than historical and contains, for example, a useful collection of research carried out across the world into Covid-19, which is free to download.

Contact:
Enquire through website

WWW:
wapor.org

ICM

An established polling company whose archive goes back to 2015.

Contact:
Enquire through website

WWW:
ICM – Historical Polls

UK Polling Report

See YouGov, in this section.

Contact:
Enquire through website

WWW:
yougov.co.uk

IPSOS UK

Research Highlights is a compendium of what polling company Ipsos UK finds interesting every month since 2015. This page links to a selection of other useful websites, including Understanding Society

Contact:
Enquire through website

WWW:
IPSOS Research Highlights

YouGov

YouGov collects opinions from around the world, including what people think about politics, current affairs and brands. There is a wealth of information freely available on their website and an archive of comment going back to 2005 from a sister website, UK Polling Report, written by Anthony Wells, who works for YouGov.

Contact:
Enquire through website

WWW:
yougov.co.uk

People’s History Museum

The People’s History Museum is a collection of items and documents from the last 250 years of British social and political history. It is home to the complete holdings of the national Labour Party and Communist Party of Great Britain, archives of working-class organisations, personal papers of radical politicians, writers and activists, and many photographs. A good deal of the collection is digitised and is free to search and download.

Contact:
Email

WWW:
People’s History Museum website

BBC Archive

One of the world’s largest multi-media archives and much of it available online.

Contact:
None suppled

WWW:
BBC Archive website

British Pathé

Pathé News was a producer of newsreels and documentaries from 1910 to 1970 in the United Kingdom. Its founder, Charles Pathé, was a pioneer of moving pictures in the silent era. The Pathé News archive is known today as British Pathé. Its collection of news film and movies is fully digitised and available online.

Contact:
Email

WWW:
britishpathe.com

London Metropolitan Archives

The London Metropolitan Archives is the principal local government archive repository for the Greater London area, including the City of London. There are collections from businesses, schools, hospitals, charities and all manner of other organisations from the London area, in the form of books, maps, photographs, films and documents dating back to 1067. Visiting is recommended but a lot is available online.

Contact:
Email

WWW:
London Metropolitan Archives website

NatCen

Britain’s largest independent social research organisation. For the last 50 years, it has worked on behalf of government and charities to find out what people really think about important social issues and how Britain is run. Reports available online going back to 2000 and includes British Social Attitudes surveys from 2011.

Contact:
Enquire through website

WWW:
NatCen Archive Index

Social Market Foundation

The Social Market Foundation is Britain’s leading cross-party think-tank, established in 1989. “We bring together people of all parties and none to develop evidence-based policies that support a fair society and a strong economy.”

Contact:
Email

WWW:
smf.co.uk

BFI Archive

The BFI (British Film Institute) archive contains nearly a million films, TV programmes and clips of historical footage, including British home movies, documentaries and news footage as well as TV and cinema ads from the past 100 years. Thousands of these titles have been converted to digital format with many more available to the visitor.

Contact:
None supplied

WWW:
BFI National Archive website

The Policy Navigator

The Policy Navigator website is a tool for policy makers, researchers and enthusiasts to understand how our current health and social care policy landscape has developed, and to learn from the past.

The Navigator charts some of the major policies and related developments in health and care from the emergence of the first hospitals in England in the 11th century right up to modern day. The focus is on domestic policy rather than international developments, and primarily covers England rather than the devolved administrations.

Contact:
Enquire through website

WWW:
navigator.health.org.uk

LSE Digital Archves

Several remarkable archive collections, including The Women’s Library and that of Charles Booth, as well as British politics, LGBT collections, welfare and social security and many more. Visits can be made via an appointment but much is available online.

Contact:
Enquire through website

WWW:
London School of Economics Digital Archive

National Archives

Official archive and publisher for the UK government; guardians of over 1000 years of national documents. Discovery holds more than 32 million descriptions of records held by The National Archives and more than 2,500 archives across the country. Over 9 million records are available for download. Available online.

Contact:
Enquire through website

WWW:
National Archives Discovery Index

UK Data Archive

Funded by the Economic and Social Research Council, we curate the UK’s largest collection of economic, population and social research data. Free at the point of service for non-commercial use and with over 47,000 registered users from 146 countries, we are firmly established as pioneers in providing training and access to data for teaching, learning and public benefit.

Contact:
Enquire through website

WWW:
data-archive.ac.uk/

Borthwick Institute for Archives

A wide-ranging archive, available online, housed at the University of York. It includes the archives of the three Rowntree trusts, Rowntrees, Terry’s of York, Vickers Scientific Instruments among many others.

Contact:
Email

WWW:
Borthwick Institute at the University of York

Joseph Rowntree Foundation

The Foundation is a charity working to solve poverty in the UK.

Contact:
Enquire through website

WWW:
jrf.org.uk

Mass Observation Archives

The Archive preserves the papers of the original Mass Observation movement and current Mass Observation Project and makes them publicly available, as part of the University of Sussex’s Special Collections at the The Keep. Mass Observations has gathered documents about everyday life in Britain from 1937 up to the present day. It is open to everybody provided they have agreed to abide by the access conditions at The Keep.

Contact:
Enquire through website

WWW:
massobs.org.uk

Old Bailey Archives

The proceedings of the Old Bailey, London’s central criminal court, from 1674 to 1913, details the lives of non-elite people. Available online.

Contact:
Enquire through website

WWW:
Old Bailey Archive website

Warwick Modern Records Centre

Archives on Trades Unions and employers, business and economics, political protest, welfare and education as well as human rights and civil rights. Warwick University.

Contact:
Email

WWW:
Warwick Modern Records Centre

British Library Sound Archives and National Life Stories

Collections of sound recordings, free to access, coming from all over the world and covering the entire range of recorded sound: music, drama, literature, oral history, wildlife and environmental sounds. The oral histories date back to the beginning of the 20th century and form a unique record of people’s lives in Britain.

Contact:
Central email

WWW:
British LIbrary Sounds index

LARIA (local government organisation)

The Local Area Research and Intelligence Association was established in 1974 to promote the role and practice of research in local government.

Contact:
Email

WWW:
LARIA website

Media Archive for Central England

Media Archive for Central England is the public sector regional film archive that collects, preserves and provides access to film, television and other moving image materials that relate to the East Midlands and West Midlands. Available online.

Contact:
Enquire through website

WWW:
macearchive.org

Science Museum Online Collection

Photos alongside histories of over 350,ooo objects. Available online.

Contact:
Enquire through website

WWW:
Science Museum Online Collection

Admap

Published by WARC, Admap is a monthly magazine focusing on marketing communications, insight and effectiveness. It ceased publication in 2020 but maintains a web presence through the WARC website.

Access:
Enquire through website

WWW:
warc.com/partners/admap
also: www.admapmagazine.com

British Journal of Social Psychology

It publishes original papers in all areas of social psychology including:

• social cognition
• attitudes
• group processes
• social influence
• intergroup relations
• self and identity
• nonverbal communication
• social psychological aspects of personality, affect and emotion
• language and discourse

Access:
Open access online

WWW:
bpspsychub.onlinelibrary.wiley.com/

Human Relations

Human Relations addresses the social relations in and around work, bringing social science disciplines together in order to understand the character and complexity of human problems.

Access:
Published by Sage, some articles are freely available while others require either a subscription or a one-off fee.

WWW:
journals.sagepub.com

International Journal of Research in Marketing

Access:

WWW:
sciencedirect.com/journal/international-journal-of-research-in-marketing

Journal of Industrial Economics

The Journal of Industrial Economics promotes the analysis of modern industry, particularly the behaviour of firms and the functioning of markets. Global contributions are welcomed in all areas of industrial economics, including organization of industry; applied oligopoly theory; product differentiation and technical change; theory of the firm and internal organization; and regulation, monopoly, merger, and technology policy..

Access:
Online access from $18

WWW:
onlinelibrary.wiley.com/journal/14676451

The Statistician

The Statistician joined the Journal of the Royal Statistical Society as its Series D from the journal of the Institute of Statisticians after the merger of the two bodies in 1993. The journal was first published by the Institute in 1950 as The Incorporated Statistician. Articles reflect current research by statisticians worldwide and cover key issues in an informative and accessible way. Some themes of interest to the journal are the teaching and communication of statistics, statistical computing and all aspects of statistics in sport. The journal also aims to bridge the gap between statistical theory and practice and to provide access to currently active or new areas of research by the regular publication of review articles by specialists in these fields. Other important themes include the history and philosophy of statistics and the interaction of statistics with other disciplines as diverse as geography and medicine. The journal thus attempts to reflect the maturity of statistics as a science in its own right and as an intrinsic component of scientific endeavor. JSTOR provides a digital archive of the print version of The Statistician. .

Access:
The Statistician ceased publishing in 2003 but its archive is available in a number of ways, including purchase of individual articles at £29.

WWW:
jstor.org/stable/4128123

Qualitative Market Research

Qualitative Market Research is an international journal (QMR) publishes scholarly research from around the world that aims to further the frontiers of knowledge and understanding of qualitative market research and its applications.

Access:
Available through academic institutions or for £27 per article for 30 days.

WWW:
emeraldgrouppublishing.com/journal/qmr

American Journal of Sociology

Established in 1895 as the first US scholarly journal in its field, this journal presents pathbreaking work from all areas of sociology, with an emphasis on theory building and innovative methods.

The AJS speaks to the general sociology reader and is open to contributions from across the social sciences—sociology, political science, economics, history, anthropology, and statistics—that seriously engage the sociological literature to forge new ways of understanding the social.

Access:
Subscription or single article purchase for $25

WWW:
Journals.uchicago.edu/journals/ajs/about

British Journal of Sociology

The British Journal of Sociology is a leading international sociological journal published on behalf of the London School of Economics and Political Science (LSE). With a focus on the social and democratic sociological questions of our times, this renowned journal leads the debate on key methodological and theoretical questions and controversies in contemporary sociology.

Access:
Subscription only

WWW:
onlinelibrary.wiley.com/journal/

International Journal of Advertising

This American publishes articles on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications.

Access:
Articles are available via subscription, purchase of the edition or individually.

WWW:
tandfonline.com

Journal of Advertising Research

Published by WARC for the Advertising Research Foundation (ARF) since 1960, this journal has become one of the seminal journals in the industry. The Journal of Advertising Research promotes the development of knowledge about all facets of marketing and advertising research, and aims to facilitate the adoption of that knowledge to support the ARF’s mission of ‘effective business through research and insight’.

Access:
Subscription and pay-per-article available

WWW:
journalofadvertisingresearch.com

Journal of Marketing

The Journal of Marketing is the journal of the American Marketing Association and develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing.

Access:
Articles are available for £29, otherwise, it is available through academic institutions.

WWW:
journals.sagepub.com/description/JMX

Public Opinion Quarterly

POQ publishes theoretical contributions to opinion and communication research, analyses of current public opinion, and investigations of methodological issues involved in survey validity—including questionnaire construction, interviewing and interviewers, sampling strategy, and mode of administration.

Access:
Articles freely available

WWW:
academic.oup.com/poq/pages/About

QMiP

The Qualitative Methods in Psychology (QMiP) Section of the British Psychological Society formed in 2005 against a backdrop of increased use of, and some initial resistance to qualitative methods in psychological research in the UK. They produce a twice-yearly publication, the ‘QMiP Bulletin’, addressing a range of philosophical, methodological and practical issues; as well as offering training and publications to meet the needs of the community.

Access:
An hour’s access to one article costs £2 and to the whole Bulletin £4.50 for the same time.

WWW:
bps.org.uk/member-networks/qualitative-methods-psychology-section

Systems Research and Behavioral Science
(was Behavioral Science)

This journal addresses all strands of the systems movement; including general system theory, cybernetics, autopoiesis, complexity theory, systems engineering, lean systems, system dynamics, soft systems thinking and critical systems thinking. Its scope is also comprehensive, covering systems approaches in the physical sciences, biology, family therapy, business and management, project management, information systems, community studies, social policy, governance, agriculture and the environment

Access:
Subscription

WWW:
onlinelibrary.wiley.com/journal/10991743a

Canadian Journal of Marketing Research

Ceased to exist in the late 2000s but was the journal of the Canadian Professional Market Research Society.

Access:
Available at the British Library

WWW:
worldcat.org

International Journal of Market Research

The Journal of the UK Market Research Society. It addresses all aspects of market research.

Access:
Published by Sage, some articles are freely available while others require either a subscription or a one-off fee. Freely available to Members of the UK Market Research Society.

WWW:
journals.sagepub.com

Journal of Applied Psychology

The Journal of Applied Psychology is a monthly, peer-reviewed academic journal published by the American Psychological Association. The journal emphasises the publication of original investigations that contribute new knowledge and understanding. It considers empirical and theoretical investigations that enhance understanding of cognitive, motivational, affective, and behavioural psychological phenomena in work and organisational settings, broadly defined.

Access:
Some articles are freely available but the main journal is only available on subscription.

WWW:
apa.org/pubs/journals/apl

Journal of Marketing Research

JMR publishes articles representing the entire spectrum of topics in marketing. It welcomes diverse theoretical perspectives, and a wide variety of data and methodological approaches. JMR seeks papers that make methodological, substantive, and/or theoretical contributions. Empirical studies in papers that seek to make a theoretical and/or substantive contribution may involve experimental and/or observational designs and rely on primary data (including qualitative data) and/or secondary data (including meta-analytic data sets).

Access:
Articles are available for £29, otherwise, it is available through academic institutions.

WWW:
journals.sagepub.com/description/MRJ

Journal of Brand Strategy

Journal of Brand Strategy is a professional and research journal publishing in-depth, peer-reviewed articles and case studies on all aspects of brands. Each quarterly issue – published in print and online – provides detailed, practical articles from branding professionals on innovative strategies, techniques and trends, together with the latest applied research in branding and detailed analysis of how leading brands are managed around the world.

Access:
Abstracts freely available otherwise by annual subscription.

WWW:
henrystewartpublications.com/

British Journal of Psychology

The British Journal of Psychology is the journal of the British Psychological Society and publishes original research on all aspects of general psychology including cognition; health and clinical psychology; developmental, social and occupational psychology.

Access:
Open access online

WWW:
https://bpspsychub.onlinelibrary.wiley.com/journal/20448295

Harvard Business Review

Influential American business journal.

Access:
Limited free access then subscription only

WWW:
hbr.org

International Journal of Public Opinion Research

This journal is published in Oxford and is the official journal of the World Association for Public Opinion (WAPOR). WAPOR has promotes the use of high professional standards, ethics and techniques for polling around the world.

Access:
Available through subscription

WWW:
academic.oup.com/ijpor

Journal of Consumer Research

Founded in 1974, JCR publishes empirical, theoretical, and methodological papers on consumer research. The papers advance understanding of consumer behaviour or the conduct of consumer research. Typically, a papers advance, deepen, or repudiate existing published research about consumption, and offer conceptual and empirical support for its claims.

Access:
The six issues a year are available by subscription but individual issues are available for £34

WWW:
consumerresearcher.com

Journal of the Royal Statistical Society

The Journal of the Royal Statistical Society, publishes papers that demonstrate how statistical thinking, design and analyses play a vital role in all walks of life and benefit society in general. There is no restriction on subject matter. For example, medicine, business and commerce, industry, economics and finance, education and teaching, physical and biomedical sciences, the environment, the law, government and politics, demography, psychology, sociology and sport, all fall within its remit.

Access:
Access is through academic institutions, as a member of the Society or for £40 per article.

WWW:
academic.oup.com/jrsssa/pages/about

European Journal of Marketing

The EJM offers insights into new research, current practice and future trends so that practitioners and academics can gain a useful overview of marketing activity and apply that knowledge to develop appropriate strategies.

Access:
Available through academic institutions or for £27 per article for 30 days.

WWW:
emerald.com/insight/publication/issn/0309-0566

The AMSR Hub

A quick-reference guide to other archives, resources and sources of information that you may find useful.

Section 1: Business and Market Information

Section 2: Business, Market Research and Advertising History

Section 3: Politics, Public Policy and Polling

Section 4: Cultural and Social History

Section 5: Journals

Credos (AA Research Think Tank)

Business Archives Council & Archive

International Monetary Fund Archives

Mintel

Readership Research Symposia

BT Digital Archives

HSBC Archives

Walgreens Boots Alliance Archive

Chartered Institute of Marketing

The John Lewis Partnership Heritage Centre

MR Web British Research Barometer

Unilever Archive

Waitrose Memory Store

Jaguar Daimler Heritage Trust

British Brands Group

Euromonitor

The Marks & Spencer Company Archive

PAMco

GlaxoSmithKline Archive

The Penguin Archive at University of Bristol

British Airways Heritage Collection

Sainsbury’s Archive

Duke University – Hartman Center

Scottish Business Archive

History of Advertising Trust

IPA Advertising Effectiveness Awards

Mark Abrams papers at Churchill College Cambridge

British Polling Council

WAPOR

ICM

UK Polling Report

IPSOS UK

YouGov

People’s History Museum

BBC Archive

British Pathé

London Metropolitan Archives

NatCen

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The Policy Navigator

LSE Digital Archves

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Joseph Rowntree Foundation

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Media Archive for Central England

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British Journal of Social Psychology

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The Statistician

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International Journal of Advertising

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Public Opinion Quarterly

QMiP

Systems Research and Behavioral Science(was Behavioral Science)

Canadian Journal of Marketing Research

International Journal of Market Research

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Journal of Marketing Research

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Systems Research and Behavioral Science
(was Behavioral Science)