ACCESS THE ARCHIVE
Click to visit our fully digitised and searchable online Archive, containing more than 9,000 documents, books, videos and audio content.
NOVEMBER 2024 UPDATE NOW AVAILABLE
Our latest bulletin is out – packed with top-line facts, figures and testimonials about the AMSR’s recent growth. Click to view or download.
STORIES FROM THE ARCHIVE
We currently have more than 70 stories based on particularly interesting extracts of data held in the Archive. Click here to browse or search them all.
CONTRIBUTE MATERIAL
If you have old market research reports that you don’t know what to do with, the AMSR could be the answer! Find out what we’re looking for here…
LATEST ADDITIONS TO THE ARCHIVE
Click to catch up on what our team have added to the Archive most recently and to find direct links to them in the Archive.
AMSR: The Archive of Market and Social Research
The AMSR is a living, searchable digitised archive of high quality research data and commentary. Drawn from the output of respected market research and social research practitioners over many decades, it forms an inspiring source of insight for those seeking to explore the dynamics of change – in the past, the present and crucially, for the future.
This site is an introduction to the AMSR.
Great research changes the world
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RESOURCES
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DONORS AND SPONSORS
Our sincere thanks go to all of our donors and sponsors, without whose invaluable support AMSR could not exist.
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A full list of our supporters can be found here.
LATEST STORIES FROM THE AMSR
We have more than 70 stories that showcase the range of research material you can discover in our Archive. Below are three recent posts, or you can visit our full stories feed here.
Budget expectations and reality – October 2024
The leading polling organisations have not so far published any poll covering what the public expect to be in the budget to be delivered on 30th...
What happened to Margaret Thatcher’s dream of a share-owning public?
The 1980s in Britain was the decade of big privatisations. The Prime Minister, Margaret Thatcher, wanted to create a class of share-owning members...
Politics has become an inevitable part of sport
When Emmanuel Macron announced the snap election back in June, IOC President Thomas Bach and Paris 2024 organisers said that political upheaval in...
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ABOUT AMSR
Who we are, how we’re organised
USING THE AMSR
How to get the best out of the Archive
EDUCATION
Guides and A-Level subject resources
THE AMSR HUB
Links to useful archives, resources and information.
TESTIMONIALS
“The AMSR is a much needed resource for the research industry.”
“I find the Archive incredibly useful for understanding major societal changes…”
“It’s an excellent archive which is largely intuitive.”