Using the Archive: Academics and Researchers

 

Whether you are researching for a degree or a doctorate; whether you are writing a book or just fascinated by aspects of Britain’s recent past – you are in the right place.

The Archive of Market and Social Research (AMSR) offers unique resources for researchers interested in British society and social change. It gives free, direct online access to data, reports, and publications generated by field-leading social and market researchers over the last 60 years. It also provides a window on changing research practices and methodologies over time.

This Archive is a unique and eclectic collection capturing the history of the British people by the British people. It gives anyone interested in our recent shared past a rich source of real information from the people; not from the lives of the famous.

The archive is continually growing – much of its content has never been publicly available before. It offers rich possibilities for original research and research-based teaching, mostly across the disciplines of history, politics, sociology and media studies. And we are building a contemporary collection which will capture Covid, cost of living, Brexit and more.

Whatever your particular subject or interest, dive in and see what you can find.

IN-DEPTH ESSAYS FROM THE ARCHIVE

In addition to more than 70 stories from the Archive, we offer deeper dives to inspire you to look further. Click here to browse or search.

THE AMSR HUB

One-stop-shop for many sources

PET REVOLUTION

This book about the British love affair with pets uses the Archive of Market and Social Research for source material.

ACCESS THE ARCHIVE

Click to go straight to our fully digitised and searchable online Archive

“The Archive was indispensable to me when I was researching the ‘anti-permissive permissive society’ for my book ‘The Beatles and Sixties Britain’ (Cambridge, 2020) and my colleague Ben Clements and I are currently drawing upon it for articles and chapters on public attitudes to topics as diverse as decolonisation and Americanisation, women’s rights and gay liberation, racism and the ‘generation gap’.”

Dr Marcus Collins, Reader in Contemporary History, Loughborough University

“I’m a huge fan of the Archive and really believe it offers insights that are hard, if not impossible, to gather from other types of primary source.”

Dr Stella Moss, Lecturer in Modern British History, Royal Holloway, University of London