In-Depth Essays
As well as interesting stories from the Archive that help shine new light on our lives today, the Archive is a treasure-trove of material for the researcher seeking more detailed insights. The following in-depth essays and extracts from the AMSR range of publications demonstrate this and we hope will inspire users to delve deeper!
Advertising and Media
The effectiveness of magazine advertising in print and digital formats
Amanda Claesens
Have attitudes to anti-aging skincare improved, or are we still sceptical?
Clare Woodward
Whoever controls the media controls the mind
Sheila Byfield
Social History
Women and work in the 1970s
Louise Mclaren
Have attitudes to anti-aging skincare improved, or are we still sceptical?
Clare Woodward
The Great Inflation: government policy in the 1970s and the impact on women
Phyllis Macfarlane
Typical Characteristics of a Teenage Girl in the 1970s And Her Importance as a Market
Lorna Lawrence
Government Policy
Labour Governments and managing foreign affairs in the 1960s: what do the polls say?
Ben Clements
Surveying public opinion in Britain towards immigration in the 1960s
Ben Clements
Surveying public opinion in Britain on defence spending
Ben Clements
Surveying public opinion towards Britain’s nuclear weapons
Ben Clements
Surveying Britain’s relations with the EU and the USA
Ben Clements
Thatcher – early years (1979–1982): Early economic reform indicates Prime Ministerial power
AMSR
Thatcher and the falklands War (1982): How a Prime Minister gains exceptional authority
AMSR
Thatcher – Falklands aftermath (1983–84): Prime-Ministerial power in consolidation and constraint
AMSR
Tony Blair and the Kosovo War: Prime Ministerial power in real time
AMSR
Politics and Elections
The effectiveness of magazine advertising in print
and digital formats
Amanda Claesens
Women and work
in the 1970s
Louise Mclaren
Have attitudes to anti-aging skincare
improved, or are we still sceptical?
Clare Woodward
Labour Governments and managing foreign
affairs in the 1960s: what do the polls say?
Ben Clements
Typical Characteristics of a Teenage Girl in the
1970s And Her Importance as a Market
Lorna Lawrence
Young people and the vote in Britain: using the
AMSR to improve demographic understanding
Alex Tan
A review of content relating to political parties
(outside the two-party system)
Lorna Lawrence
Surveying public opinion in Britain
towards immigration in the 1960s
Ben Clements
Whoever controls the media
controls the mind
Sheila Byfield
30 insights from 30 years
in qualitative research
Lucy Banister, The Nursery
Surveying public opinion in Britain
on defence spending
Ben Clements
The Great Inflation: government policy in
the 1970s and the impact on women
Phyllis Macfarlane
Surveying Britain’s relations
with the EU and the USA
Ben Clements
Do the media reflect society or create it? The impact
of change on public behaviour and opinion
Sheila Byfield
Surveying public opinion towards
Britain’s nuclear weapons
Ben Clements
ACCESS THE ARCHIVE
Click to go straight to our fully digitised and searchable online Archive
POST WAR DEVELOPMENTS IN
MARKET RESEARCH
Chapter summaries and links (new window)
HOW WE’VE CHANGED: SOCIAL TRENDS FROM POST-WAR TO PRESENT DAY AND BEYOND
Chapter summaries and links (new window)
The effectiveness of magazine advertising in print
and digital formats
Amanda Claesens
Women and work
in the 1970s
Louise Mclaren
Have attitudes to anti-aging skincare
improved, or are we still sceptical?
Clare Woodward
Labour Governments and managing foreign
affairs in the 1960s: what do the polls say?
Ben Clements
Typical Characteristics of a Teenage Girl in the
1970s And Her Importance as a Market
Lorna Lawrence
Young people and the vote in Britain: using the
AMSR to improve demographic understanding
Alex Tan
A review of content relating to political parties
(outside the two-party system)
Lorna Lawrence
Surveying public opinion in Britain
towards immigration in the 1960s
Ben Clements
Whoever controls the media
controls the mind
Sheila Byfield
30 insights from 30 years
in qualitative research
Lucy Banister, The Nursery
Surveying public opinion in Britain
on defence spending
Ben Clements
The Great Inflation: government policy in
the 1970s and the impact on women
Phyllis Macfarlane
Surveying Britain’s relations
with the EU and the USA
Ben Clements
Do the media reflect society or create it? The impact
of change on public behaviour and opinion
Sheila Byfield
Surveying public opinion towards
Britain’s nuclear weapons
Ben Clements
ACCESS THE ARCHIVE
Click to go straight to our fully digitised and searchable online Archive
POST WAR DEVELOPMENTS IN
MARKET RESEARCH
Chapter summaries and links (new window)
HOW WE’VE CHANGED: SOCIAL TRENDS FROM POST-WAR TO PRESENT DAY AND BEYOND
Chapter summaries and links (new window)