Agenda

AMSR Summer Event

(Each name links to a short biography)

6.00pm – 6.30pm
Welcome refreshments

6.30pm – 7.30pm
Speakers:

Richard Asquith, Chief Executive, AMSR
Professor Patrick Barwise, Chair, AMSR
Kelly Beaver MBE, CEO UK & Ireland, Ipsos
Liz Watts, Schools Programme, AMSR
Tom Genillard, Sociology & Criminology Subject Advisor, Cambridge OCR
Felicity Eden and students of St. Thomas More Catholic School, Blaydon, Tyne & Wear

Q & A and close

7.30pm – 8.30pm
Drinks, canapés, socialising

Sponsors

Our sincere thanks go to our sponsors for the evening’s proceedings.

The Policy Institute, King’s College London

TestSet

Logos link to the organisation’s website (will open in separate window).

Venue sponsor:

The Policy Institute at King’s College London works to solve society’s challenges with evidence and expertise. We combine the rigour of academia with the agility of a consultancy and the connectedness of a think tank. Our research draws on many disciplines and methods, making use of the skills, expertise and resources of not only the institute, but the university and its wider network too.

Event sponsor:

TestSet creates uncorrupted, unbiased, human-verified first-party data for reliable business outcomes. Harmonising the expertise and care only humans can provide with the efficiencies of modern technology, TestSet delivers data that is consistently reliable and easily accessible. Businesses rely on TestSet data to make informed decisions, improve marketing effectiveness, and gain deeper customer insights.

TestSet is an ACKWEST Group company with office locations worldwide.

Richard Asquith
Chief Executive, AMSR

Richard Asquith is Chief Executive at AMSR, a role he has held since April 2025. He has been part of the AMSR team since 2022.

He held several senior leadership positions during a twenty-year career at Kantar.  From 2012-17, he was Global CEO of Kantar Media Audiences, leading Kantar’s specialist division devoted to digital audience measurement across TV, Online and Radio, operating in more than 60 countries.  Prior to that, he was CEO of Kantar Media’s TGI & Custom division with responsibility for the Global TGI network of syndicated media and marketing studies.

For five years he was Managing Director of BMRB, the Top 10 UK market research agency specialising in media and social research. While leading BMRB, Richard was a founder member of the MRS Company Partner Scheme.

He has been a regular speaker at industry conferences and a member of the International Journal of Market Research editorial advisory board.

Having spent over 35 years working for large scale research suppliers, he set up his consulting practice in 2020. He advises on audience measurement, media and marketing research, leadership and change management in multi-country businesses.

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Patrick Barwise
Chair, AMSR

Patrick Barwise www.patrickbarwise.com is chairman of AMSR, emeritus professor of management and marketing at London Business School and former chairman of Which?.  He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing and media. His 2004 book,Simply Better: Winning and Keeping Customers by Delivering What Matters Most, co-authored with Seán Meehan (IMD, Lausanne), won the American Marketing Association’s Berry-AMA Book Prize. His other books include Television and its Audience (1988) with Andrew Ehrenberg, The 12 Powers of a Marketing Leader (2016) with former McKinsey partner Thomas Barta, and The War Against the BBC (2020) with cultural commentator Peter York. He is also an experienced expert witness in international commercial, tax and competition cases and an early investor in several online start-ups, including Research Now, Verve, Attest and OnKai.

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Kelly Beaver MBE
CEO UK & Ireland, Ipsos

Kelly Beaver MBE is Chief Executive of Ipsos in the UK and Ireland, one of the largest and most innovative research organisations in the UK. With over 2,000 specialist research, operational, and advisory employees across 12 offices, Ipsos delivers reliable information and true understanding of Society, Markets and People.  In addition to her role in Ipsos she also holds several honorary positions external to Ipsos in academia at Oxford University and Kings College as well as charities. Kelly is a regular commentator in the national press and broadcast media on public and business leader opinion, societal and consumer trends across a range of topics including trust, gender equality, employee engagement, leadership, and many others. She was awarded an MBE in June 2022 as part of the Queen’s Birthday Honours List for services to academia, research and the COVID-19 response, and was named in Female FTSE Board Report – 100 Women to Watch 2022.

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Liz Watts
Schools Programme, AMSR

Liz Watts has spent over 30 years working in insight, strategy and communications, with over 20 years in the education sector. Starting her career in market research, she moved into advertising as a planner working for Publicis, AMV and BBH, then brand consultancy for Interbrand before moving into education consultancy at EdComs.

Tom Genillard
Sociology & Criminology Subject Advisor, Cambridge OCR

Tom Genillard is the Subject Advisor for A-Level Sociology Cambridge OCR AS & A-Level Sociology  and is also developing a new criminology qualification for Level 3.

He supports teachers delivering our qualifications and provides the customer voice to the wider Cambridge University Press & Assessment that Cambridge OCR is part of. Previously, he was a social sciences teacher for 11 years which included various roles in teaching and middle management leading to his last role, as Head of Social Sciences. He is also a trustee for the Sociological Review Foundation who are keen to engage, support and work with A-Level teachers, students and external stakeholders. In his spare time, he enjoys playing sport, watching crime documentaries and playing with his two sons.

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St. Thomas More Catholic School
Blaydon, Tyne & Wear

We are from a Secondary School in Gateshead, near Newcastle and we have just established the Sociology course. Lily and Sophia have been studying Sociology for 9 months and we have chosen OCR as our exam board as they have fantastic resources, such as access to the Archive of Market and Social Research, and we have even extended this beyond the classroom with our own market research. Lily and Sophia have conducted their own research and are very excited to share their results with you and how it compares to the previous research in the archive!

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