Industry legend Peter Cooper’s treasure trove of commercial and academic papers are added to the archive, providing valuable insights into the evidence-based methods he and his team used to understand why consumers respond to brands the way they do…

Read more in the AMSR Newsletter, issue 14

Simon Patterson has worked unceasingly to ensure that Peter Cooper’s writings are in the AMSR Archive. He writes in the newsletter about the CRAM Archive, a unique collection of papers and reports amassed by Cooper Research & Marketing, primarily in the qualitative sector. Well worth a read!