Using the Archive: Schools and Colleges

The Archive of Market and Social Research (AMSR) aims to preserve the work of the Market and Social Research Industry from the past 70+ years.The archive is digital, free to access and easy to use.

The Archive is a mine of information on how Britain thought and felt in the post war years. It includes quantitative data on opinion polls and public attitudes and also qualitative studies on a multitude of topics, from advertising to cultural trends. It contains useful research for a wide range of A-Level studies, including Modern British History, Sociology and Politics. It is also a perfect resource for Sixth Form enrichment activities or to support EPQs.

The Archive can help your teaching and learning by:
• Developing students’ critical thinking skills
• Teaching new and important archive / research/ digital skills
• Bringing recent history to life and shedding new light on issues we face today
• Increasing students’ engagement with their studies

Watch the video below to find out how you could be using the Archive:

 Download our free written guide for A-Level Students, designed to get your students into the Archive quickly.

For more subject-specific ideas and information, click on the buttons below:

If you’d like a much more detailed description of the Archive’s functionality then try this page on this website:  `How to get the most out of the Archive’

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