In-Depth Essays
As well as interesting stories from the Archive that help shine new light on our lives today, the Archive is a treasure-trove of material for the researcher seeking more detailed insights. The following in-depth essays and extracts from the AMSR range of publications demonstrate this and we hope will inspire users to delve deeper!
In-Depth Essays:
Surveying public opinion in Britain
towards immigration in the 1960s
Ben Clements
Whoever controls the media
controls the mind
Sheila Byfield
30 insights from 30 years
in qualitative research
Lucy Banister, The Nursery
Surveying public opinion in Britain
on defence spending
Ben Clements
The Great Inflation: government policy in
the 1970s and the impact on women
Phyllis Macfarlane
Surveying Britain’s relations
with the EU and the USA
Ben Clements
Do the media reflect society or create it? The impact
of change on public behaviour and opinion
Sheila Byfield
Surveying public opinion towards
Britain’s nuclear weapons
Ben Clements
ACCESS THE ARCHIVE
Click to go straight to our fully digitised and searchable online Archive
Downloadable chapters from AMSR books:
DEVELOPMENTS IN MARKET RESEARCH
This book demonstrates the richness of the material in the Archive of Market and Social Research. The articles trace some of the important innovations and creative initiatives that shaped the industry and enabled it to contribute to decision–making in many spheres. Click to discover the chapters and link to them in the Archive.
HOW WE’VE CHANGED: SOCIAL TRENDS FROM POST-WAR TO PRESENT DAY AND BEYOND
AMSR’s second book looks more at what market research can tell us about ourselves. Although it is grounded in the past, it is relevant to the present and also looks to the future. Click to discover the chapters and link to them in the Archive.