Stories
These short pieces are based on information held in the Archive and aim to demonstrate that there is no such thing as ‘out-of-date research’. However long ago the work was originally commissioned, these data are available to add insight for those eager to explore the dynamics of change. We hope you enjoy browsing through our stories – and please check back from time to time as we regularly add new material here. Our most recent stories are listed first.
Search all our stories – simply enter your search term below and review the results. Separate multiple search terms with a comma. Use the browser back button to return to this page.
How far has vegetarianism come since 1990?
Vegetarianism has come a long way since the 1990s, as this exploration of the Archive of Market...
Are upmarket consumers more likely to switch suppliers?
The latest advice seems to be that, at present, it is unlikely to be worth trying to switch gas...
Did 9/11 rock the public’s economic confidence?
Written 20 years after the terrorist attacks on the World Trade Center and other US targets on 11...
Is hayfever on the rise?
Hayfever is far more prevalent than it used to be. Data held within AMSR shows that it afflicts...
Have football fans become more representative of the population?
Almost 30 years on from the launch of the Premier League in English football, we’ve seen huge...
Is the Census a good thing?
With the census in England & Wales recently completed and having generated a number of...
What are the challenges of inequality?
While we live in an era dominated by post-Brexit politics and the pandemic, new realities bring...
Are consumers ready to splash out?
During lockdown, despite the loss of employment income for many, consumers have been accumulating...
How do we market in uncertain times?
Though the current recession looks like being the worst on record, some useful guidelines from...
How does Christmas 1969 compare to now?
A look at two Christmas related research findings published 46 years apart, and accessed from the...
Are shy voters a pollster’s nightmare?
The recent election of Joseph Biden to the White House has raised familiar doubts concerning the...
What is the right time to call time at the bar?
Because of Covid, pubs are now closing at 10pm, resulting in a furore of dismay and much...
Is it really good to talk?
For many people the telephone has been a great source of support during lockdown. Not only has it...
Do we want government control of our lives?
As we endure the long months of Covid-19, it is clear from recent (Aug 2020) YouGov polls that the...
Fancy a holiday abroad?
Taking a holiday abroad at the moment carries risks that we couldn’t have imagined a year ago. At...
Who won the washing powder wars?
Contained within the Archive is the story of the battle fought in the late 1960s between Lever...
How has Birds Eye continued to lead?
Much has changed in the convenience food sector. But by being alert to trends, Birds Eye has...
Is sandwich culture on the rise?
To mark British Sandwich Week, 17-23 May, we have identified some issues relevant to the...
How do you measure the mood of the nation?
Measuring the mood of the nation: with lives and livelihoods both under threat at present, the...
Do we like to be told what to do?
Any relaxations in lockdown restrictions, however cautious, shift the burden of responsibility a...
Is staying in our new reality?
Staying in is set to be our new reality, for however long it proves. Going for an evening out is...
The NHS: How have attitudes and expectations changed?
With the nation applauding from their doorsteps, it is clear that belief in the care and...
Are we fit for the future?
As we hunker down, with most of us spending the majority of our time at home, it’s important to...
What are the lessons for Labour Leadership?
With the 2020 Labour leadership contest reaching towards its climax in April, what lessons are...
Have attitudes to the environment changed?
The continuous consumer study TGI has asked for respondents’ opinions on a range of topics since...
Have we become less reliant on experts?
“People in this country have had enough of experts”, Michael Gove was famously quoted as saying in...
Does school choice matter to parents?
As our schools reassemble after the long summer break, we can look at attitudes towards parents’...
Is binge drinking OK?
Most people disapprove of heavy drinking sessions, but there’s an increasing minority who think...
Is the ‘MAMIL’ a new phenomenon?
The MAMIL may be a recently-minted humorous acronym for a certain breed of cyclist – the...
Is smoking in decline?
The decline in smoking in Britain has been happening for a long time. Data from Kantar’s TGI show...