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s5-hub-ija

Feb 12, 2024

International Journal of Advertising

This American publishes articles on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications.

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Articles are available via subscription, purchase of the edition or individually.

WWW:
tandfonline.com

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International Journal of Advertising

This American publishes articles on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications.

Access:
Articles are available via subscription, purchase of the edition or individually.

WWW:
tandfonline.com