How have British tastes in wine changed?

How have British tastes in wine changed?

“Le Beaujolais Nouveau est arrive!” Back in the 1980s, this announcement prompted trend-loving consumers to flood to wine warehouses, off-licences and supermarkets around Britain every November, keen to pick up the first bottles of the latest Beaujolais vintage. The...
Whoever controls the media controls the mind

Whoever controls the media controls the mind

Sheila Byfield Sheila Byfield worked in the media industry for 43 years. Her final role was global Head of Insights and Research at Minsdhare where she managed both industry and proprietary research. She has been a frequent speaker on industry platforms and has a wide...
What happened to Homebase?

What happened to Homebase?

Homebase featured on our High Streets (or more often Retail Parks) for over 40 years, but the name has now disappeared. The BBC Radio 4 programme: Toast covered Homebase recently:  Sliced Bread – Toast – Homebase – BBC Sounds  AMSR can track the...
Did market research save Jilly Cooper’s career?

Did market research save Jilly Cooper’s career?

The news of the sad death of Jilly Cooper brings to mind the report in the Archive on the Sunday Times and other quality newspaper circulation trends in the sixties. This was illustrated by a hand-drawn chart, as this was before the invention of Powerpoint. As can be...