How has Birds Eye continued to lead?

How has Birds Eye continued to lead?

Much has changed in the convenience food sector. But by being alert to trends, Birds Eye has maintained a market-leading position over many years. Fish fingers were invented and launched by Clarence Birdseye in 1955. According to the company that bears his name, over...
Is sandwich culture on the rise?

Is sandwich culture on the rise?

To mark British Sandwich Week, 17-23 May, we have identified some issues relevant to the celebration which may be found in the Archive. In 1996, the TNS AGB report on Trends in Food Consumption pointed to the decline in cooked breakfasts, the traditional teatime and...
Do we like to be told what to do?

Do we like to be told what to do?

Any relaxations in lockdown restrictions, however cautious, shift the burden of responsibility a little towards individuals from government mandates. Data held within AMSR suggest that a large majority are well-disposed to this. Most of us are happy with the principle...
Is staying in our new reality?

Is staying in our new reality?

Staying in is set to be our new reality, for however long it proves. Going for an evening out is off the agenda.  For some, this will mean finding new ways to keep occupied at home.  For the majority however, an evening in was already their preference. Fully half of...