Oct 8, 2025 | Brands, Research methods and industry insights, Stories
The news of the sad death of Jilly Cooper brings to mind the report in the Archive on the Sunday Times and other quality newspaper circulation trends in the sixties. This was illustrated by a hand-drawn chart, as this was before the invention of Powerpoint. As can be...
May 21, 2020 | Research methods and industry insights, Stories
Measuring the mood of the nation: with lives and livelihoods both under threat at present, the mood of individuals has become a major topic of discussion. When it has been under focus before, economic factors have been the main driver in how people have been feeling,...
Feb 14, 2019 | Research methods and industry insights, Stories
For many, Valentine’s Day is an occasion for declarations of love. For others, it might prompt reflections on loneliness. Loneliness is being taken increasingly seriously. The government has set out a strategy to address it, with the appointment of a Loneliness...
Jan 9, 2019 | Research methods and industry insights, Stories
Those interested in the historical perspectives of the polling industry may be interested to see in the Survey Magazine issue for Summer 1998* the report that “a handful of friendly researchers from different countries met in Sussex in 1947 under the informal...
Oct 2, 2018 | Research methods and industry insights, Social history, Stories
“In Britain and all across Europe there seems to be a rising tide of pessimism and unhappiness” (MORI, ‘British Public Opinion’, July 1993) At a time when people’s happiness – or the lack of it – is a topic of discussion, it’s instructive to look back at previous...
