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The story of my dissertation, and the contribution of the AMSR

The story of my dissertation, and the contribution of the AMSR

Aug 14, 2026 | in-depth essay

Amelia McEvoy Amelia recently completed her history degree at Queen Mary University, London. For her dissertation she focused on the developing impact of British beauty culture on women in the post-war years 1950-80. Here she describes the process of shaping her...
The Effectiveness of Magazine Advertising in Print and Digital Formats

The Effectiveness of Magazine Advertising in Print and Digital Formats

Jul 27, 2026 | in-depth essay

Amanda Claesens Amanda started her research career as a telephone interviewer at PAS in High Wycombe, then spent 20 years at NSM Research in Oxford and has been working as an independent consultant since 2015. She has a specialism in all things media, having worked...
The Effectiveness of Magazine Advertising in Print and Digital Formats

Reading Magazines: the move to Digital and its effect on Advertising

Jul 15, 2026 | in-depth essay

Amanda Claesens Amanda started her research career as a telephone interviewer at PAS in High Wycombe, then spent 20 years at NSM Research in Oxford and has been working as an independent consultant since 2015. She has a specialism in all things media, having worked...
The Effectiveness of Magazine Advertising in Print and Digital Formats

The effectiveness of advertising in magazines – what the archive can tell us

Jul 15, 2026 | in-depth essay

Amanda Claesens Amanda started her research career as a telephone interviewer at PAS in High Wycombe, then spent 20 years at NSM Research in Oxford and has been working as an independent consultant since 2015. She has a specialism in all things media, having worked...

The Effectiveness of Magazine Advertising in Print and Digital Formats

Jul 15, 2026 | in-depth essay

Devised by AMSR Why the Magazine Environment MattersTo understand whether magazine advertising is effective, it helps to begin with how people actually use magazines. Unlike many other media, magazines are actively chosen. Readers buy or access titles that reflect...
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  • The story of my dissertation, and the contribution of the AMSR
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