Jul 15, 2026 | standalone case studies
Amanda Claesens A personal reflection from a readership researcher After reading Sheila Byfield’s piece “Do the media reflect society or create it?”, I began to think about how my magazine reading habits have changed over the years. The teenage me was an avid reader...
Jul 15, 2026 | standalone case studies
Amanda Claesens A personal reflection by a media researcher Following on from my earlier article about magazine reading habits, I’ve dug a little deeper into the AMSR to investigate what treasures it holds in terms of magazine advertising effectiveness research. The...
Jul 15, 2026 | standalone case studies
Author’s name Author biog Why the Magazine Environment MattersTo understand whether magazine advertising is effective, it helps to begin with how people actually use magazines. Unlike many other media, magazines are actively chosen. Readers buy or access titles...
Jun 26, 2026 | in-depth essay
Louise McLaren Louise is a multidisciplinary strategic insights professional working across qualitative and quantitative research methods as well as cultural insight and behavioural science. She typically partners with her clients on upstream programmes such as...
Jun 26, 2026 | in-depth essay
Clare Woodward Clare is an experienced clientside researcher who has worked across customer experience, B2B, and B2C insight. She is passionate about inclusion, with a focus on ensuring research and the research industry are inclusive across both practices and...
