Jul 15, 2026 | in-depth essay
Amanda Claesens Amanda started her research career as a telephone interviewer at PAS in High Wycombe, then spent 20 years at NSM Research in Oxford and has been working as an independent consultant since 2015. She has a specialism in all things media, having worked...
Jul 15, 2026 | in-depth essay
Amanda Claesens Amanda started her research career as a telephone interviewer at PAS in High Wycombe, then spent 20 years at NSM Research in Oxford and has been working as an independent consultant since 2015. She has a specialism in all things media, having worked...
Jul 15, 2026 | in-depth essay
Devised by AMSR Why the Magazine Environment MattersTo understand whether magazine advertising is effective, it helps to begin with how people actually use magazines. Unlike many other media, magazines are actively chosen. Readers buy or access titles that reflect...
Jun 26, 2026 | in-depth essay
Louise McLaren Louise is a multidisciplinary strategic insights professional working across qualitative and quantitative research methods as well as cultural insight and behavioural science. She typically partners with her clients on upstream programmes such as...
Jun 26, 2026 | in-depth essay
Clare Woodward Clare is an experienced clientside researcher who has worked across customer experience, B2B, and B2C insight. She is passionate about inclusion, with a focus on ensuring research and the research industry are inclusive across both practices and...
