The hayfever phenomenon

The hayfever phenomenon

Hayfever afflicts over three times as many of us today as it used to do. 27% of GB adults reported suffering from pollen or hayfever allergy in 2017, compared to just 8% in 1972.  The proportion grew steadily from 1972 to 17% in 2007, and then jumped significantly....
Upmarket consumers more likely to switch suppliers

Upmarket consumers more likely to switch suppliers

With every media storm that erupts whenever a utility supplier announces a tariff increase, consumers are reminded to consider changing suppliers as a means of managing their household budgets.  It’s upmarket consumers who are most likely to act on this advice,...
TGI archive nugget – no. 1

TGI archive nugget – no. 1

Football watchers have now become a better reflection of society. 25 years on from the establishment of the Premier League and Sky Sports’ live coverage, we’ve seen huge changes to the game at the elite level in particular, driven by revenues flowing in from TV...