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Why did Penelope Keith matter to advertising and research?

Why did Penelope Keith matter to advertising and research?

Jul 2, 2026 | Stories

Penelope Keith: an AMSR tribute There is a Penelope Keith for every age. To Boomers, she’s Margot Ledbetter, horrified to be living next-door to Tom and Barbara’s garden smallholding in Surbiton. To Gen X, she’s Audrey fforbes-Hamilton in To the Manor Born. And to...
Is Yorkie still the manly choice 50 years on?

Is Yorkie still the manly choice 50 years on?

Jun 26, 2026 | Stories

Launched in 1976, this year the Yorkie chocolate bar celebrates its 50th anniversary. And just like the trucker who featured in its early TV advertising, it’s been on quite a journey. Research reports held within AMSR tell the story… From Launch to Success: The Making...
Women and Work in the 1970s

Women and Work in the 1970s

Jun 26, 2026 | in-depth essay

Louise McLaren Louise is a multidisciplinary strategic insights professional working across qualitative and quantitative research methods as well as cultural insight and behavioural science. She typically partners with her clients on upstream programmes such as...
Have attitudes to anti-aging skincare changed?

Have attitudes to anti-aging skincare changed?

Jun 26, 2026 | in-depth essay

Clare Woodward Clare is an experienced clientside researcher who has worked across customer experience, B2B, and B2C insight. She is passionate about inclusion, with a focus on ensuring research and the research industry are inclusive across both practices and...
Whatever happened to Weight Watchers?

Whatever happened to Weight Watchers?

May 18, 2026 | Stories

If you trace the long arc of British dieting from the late 1980s to the 2020s, the first thing you notice is that the dieting never stopped. The TGI chart of Trying to Lose Weight, 1987–2022,  shows a steady, relentless rise. By 2022 about 40% of UK adults are trying...