Is support for capital punishment growing?

Is support for capital punishment growing?

Arguments against the death penalty had been advanced in the 1950s, with a particular boost for abolition resulting from the case of Ruth Ellis, a young mother who had murdered her unfaithful lover in 1955. The Tories reduced the number of offences carrying the death...
How typical a wine drinker is Bridget Jones?

How typical a wine drinker is Bridget Jones?

 In the 2025 film Bridget Jones: Mad about the Boy the much-loved lead character is still portrayed as a wine drinker, as she was in the original Bridget Jones’s Diary book of 1996 and the 2001 film. Back then her liking was for chardonnay, usually in a large glass....
General election: lessons from the last 50+ years

General election: lessons from the last 50+ years

With a general election likely to take place in 2024 it is worth looking back at lessons to be learned from the past. The value of the Archive of Market and Social Research lies in its providing us with the longer-term view, and in particular it is exactly 50 years...
COP28 and an update on British attitudes to the environment

COP28 and an update on British attitudes to the environment

An October 2020 poll by YouGov found that 67% of the British public wanted Britain to be a world leader on environmental issues. In February 2021, YouGov also found that 75% thought climate change was the result of human activity. Meanwhile, a report by Opinium in...
A picture of Britain in the 1950s

A picture of Britain in the 1950s

Geoff Wicken acquired a vintage readership survey report for AMSR. It has much to tell us about a very different time… For anyone researching specific topics, the reports in the Archive provide insight into a huge range of subject-matter. Additionally some of the...