Sep 29, 2025 | Stories
When a brand exists in different formats, its owners can apply portfolio management to maximise its fortunes. Examining user patterns for Guinness over a 25-year period, using TGI data held within AMSR, illustrates this perfectly. Guinness has several formats:...
Aug 28, 2025 | Stories
Over the years, there have been calls for cannabis to be legalised or at least downgraded in its classification from the current Class B to Class C (the least harmful). By contrast, there have also been demands, especially recently, that its classification be upgraded...
Aug 6, 2025 | Stories
Cricket: Tests and Challenges. The Test Cricket series just ended between England and India is being called one for the ages. For those who had match tickets or who followed from a distance it was very exciting. But the sport’s administrators and followers are...
May 21, 2025 | Stories
It’s not often that a TV sitcom changes the habits of millions. But ‘The Good Life’ was unusual in having a very positive effect. Most sitcoms reflect the period in which they’re made. As times and attitudes move on, many of them don’t age well. Some 1970s shows are...
Mar 10, 2025 | Stories
Arguments against the death penalty had been advanced in the 1950s, with a particular boost for abolition resulting from the case of Ruth Ellis, a young mother who had murdered her unfaithful lover in 1955. The Tories reduced the number of offences carrying the death...
