Sep 22, 2026 | Advertising and media, Stories
Over the course of the 20th century newspapers grew to be a vital medium for news, information and entertainment. They also became a key tool for advertisers to reach large and specifically targeted audiences. In the 21st century competition has forced newspaper...
Aug 30, 2026 | Advertising and media, Politics and government policy, Stories
“The first thing, perhaps, is that appointing a Drought Minister is crucial…” The 1976 drought was one of the most severe Britain had ever faced. Reservoirs collapsed, rivers shrank, and by late August the National Water Council judged the situation so serious that it...
Jul 2, 2026 | Advertising and media, Stories
Penelope Keith: an AMSR tribute There is a Penelope Keith for every age. To Boomers, she’s Margot Ledbetter, horrified to be living next-door to Tom and Barbara’s garden smallholding in Surbiton. To Gen X, she’s Audrey fforbes-Hamilton in To the Manor Born. And to...
Jun 26, 2026 | Advertising and media, Brands, Stories
Launched in 1976, this year the Yorkie chocolate bar celebrates its 50th anniversary. And just like the trucker who featured in its early TV advertising, it’s been on quite a journey. Research reports held within AMSR tell the story… From Launch to Success: The Making...
Mar 27, 2026 | Advertising and media, Social history, Stories
The Easter Egg market is a dynamic one – in the children’s sector in particular, the offer changes from year to year to reflect the latest trends. But how about the gender bias? The Archive of Market & Social Research offers insights from qualitative work in the...
May 21, 2025 | Advertising and media, Social history, Stories
It’s not often that a TV sitcom changes the habits of millions. But ‘The Good Life’ was unusual in having a very positive effect. Most sitcoms reflect the period in which they’re made. As times and attitudes move on, many of them don’t age well. Some 1970s shows are...
