Feb 24, 2025 | Advertising and media, Brands, Stories
In the 2025 film Bridget Jones: Mad about the Boy the much-loved lead character is still portrayed as a wine drinker, as she was in the original Bridget Jones’s Diary book of 1996 and the 2001 film. Back then her liking was for chardonnay, usually in a large glass....
Nov 27, 2024 | Advertising and media, Brands, Stories
Sometimes a TV campaign can have a positive effect on an entire category as well as the brand in question. That’s what happened with the vermouth brand Cinzano in the 1970s and 1980s. Vermouth was considered a Christmas drink by many, and one of Cinzano’s strategy...
Feb 23, 2024 | Advertising and media, Brands, Stories
In the late fifties ICI was Britain’s only truly global conglomerate and in its Paints Division there was already a free-standing market research company, called Household Product Research Ltd. As management trainees there, four new graduates were put through the mill...
Mar 24, 2023 | Advertising and media, Stories
As Warner Bros, one of the world’s leading film and entertainment companies, celebrates its 100th anniversary, it’s interesting to trace the story of cinema attendance in the UK over the same period. The number of ways in which one can watch a film has increased many...
Jul 11, 2022 | Advertising and media, Stories
Alternative funding methods for the BBC have been discussed for years. Back in the 1980s, many viewers considered advertising an acceptable option. A collection of papers from the BBC, recently added to the Archive of Market and Social Research, suggests that over 30...
Feb 4, 2021 | Advertising and media, Stories
Though the current recession looks like being the worst on record, some useful guidelines from previous recessions are to be found in the Archive. In particular, the report provided by Millward Brown in 2011 showed that the tendency to shift focus from long-term...
