Oct 8, 2026 | in-depth essay
Prepared by AMSR using the Archive 1997 compared with 1974 and 2024 elections Overview This document brings together AMSR evidence to compare three major “change-of-the-guard” General Elections — 1974, 1997 and 2024 — alongside detailed case studies of each. It...
Oct 8, 2026 | in-depth essay
Prepared by AMSR using the Archive Referendum Case Studies These General Election and Referendum case study cards have been prepared for AQA A-Level Students from AMSR NOP and MORI reports on the Elections, produced at the time, plus 2 detailed analyses of the AMSR...
Oct 8, 2026 | in-depth essay
Prepared by AMSR using the Archive Poll accuracy and polling failures A-Level Students are expected to know that polls can be wrong, and to understand why. Students should be familiar with: sampling issues margins of error shy voter effects late swings methodological...
Oct 8, 2026 | in-depth essay
Prepared by AMSR using the Archive Voting behaviour and the media: Polling in UK elections since 1945 Introduction This document is a list/summary of what the Archive includes on each UK General election on the influence of the media: for example data on how many...
Oct 7, 2026 | in-depth essay
Prepared by AMSR using the Archive AMSR polling across five decades reveals a complex and deeply rooted set of public attitudes that shaped the development of devolution in England, Scotland and Wales. These attitudes were not uniform across the UK; they reflected...
Oct 7, 2026 | in-depth essay
Prepared by AMSR using the Archive Referendums and constitutional change: Insights from AMSR evidence AMSR evidence on referendum behaviour shows that constitutional change in the UK depends not only on institutional design but on the electorate’s ability to link...
