Jul 2, 2026 | Stories
Penelope Keith: an AMSR tribute There is a Penelope Keith for every age. To Boomers, she’s Margot Ledbetter, horrified to be living next-door to Tom and Barbara’s garden smallholding in Surbiton. To Gen X, she’s Audrey fforbes-Hamilton in To the Manor Born. And to...
Jun 26, 2026 | Stories
Launched in 1976, this year the Yorkie chocolate bar celebrates its 50th anniversary. And just like the trucker who featured in its early TV advertising, it’s been on quite a journey. Research reports held within AMSR tell the story… From Launch to Success: The Making...
May 18, 2026 | Stories
If you trace the long arc of British dieting from the late 1980s to the 2020s, the first thing you notice is that the dieting never stopped. The TGI chart of Trying to Lose Weight, 1987–2022, shows a steady, relentless rise. By 2022 about 40% of UK adults are trying...
Apr 28, 2026 | Stories
“There’s no point buying £40 shoes for a £400 suit” says a respondent in a 1989 study for Adidas, who were looking to launch an international lifestyle brand (including shoes). The report, held within AMSR, summarises the UK qualitative research, and...
Mar 27, 2026 | Stories
The Easter Egg market is a dynamic one – in the children’s sector in particular, the offer changes from year to year to reflect the latest trends. But how about the gender bias? The Archive of Market & Social Research offers insights from qualitative work in the...
