Jun 11, 2020 | Advertising and media, Brands, Stories
Contained within the Archive is the story of the battle fought in the late 1960s between Lever Bros and Procter & Gamble over the market for washing powders. A personal recollection by Tony Scouller, who witnessed it working with Lever Bros and their advertising...
Jun 5, 2020 | Advertising and media, Brands, Stories
Much has changed in the convenience food sector. But by being alert to trends, Birds Eye has maintained a market-leading position over many years. Fish fingers were invented and launched by Clarence Birdseye in 1955. According to the company that bears his name, over...
Jan 16, 2019 | Advertising and media, Stories
At the1987 MRS Annual Conference, whose papers are stored in the archive*, it was reported that Research International Specialist Units had conducted 25,000 interviews across seven countries (Italy, Germany, Belgium, Switzerland, Brazil, Malaysia and the UK), and...
May 2, 2018 | Advertising and media, Social history, Stories
Young adults’ concerns about debt are nothing new. Since the General Election, many commentators have been writing about differences in generational attitudes. Examination of research data appears to confirm this. 47% of GB adults aged 20-34 definitely agree that “I...
May 2, 2018 | Advertising and media, Social history, Stories
Televisions and telephones in the 1970s When TGI was first published in 1969, ‘streaming’ referred to the cold for which you had to visit the chemist for your Beechams Powders, and the nearest thing to an instant message was the telegram. The TV medium was...
May 2, 2018 | Advertising and media, Brands, Stories
One of the headline stories in the sector this year has been the launch of sub-£200 travel from Britain to the US by Norwegian Air Shuttle. Other airlines will have to react to this, and it will be interesting to see whether it trumps the BA approach of trying to...
