Was sponsorship of the 1986 Football World Cup worthwhile?

Was sponsorship of the 1986 Football World Cup worthwhile?

At the1987 MRS Annual Conference, whose papers are stored in the archive*, it was reported that Research International Specialist Units had conducted 25,000 interviews across seven countries (Italy, Germany, Belgium, Switzerland, Brazil, Malaysia and the UK), and...
How was Gallup International set up?

How was Gallup International set up?

Those interested in the historical perspectives of the polling industry may be interested to see in the Survey Magazine issue for Summer 1998* the report that “a handful of friendly researchers from different countries met in Sussex in 1947 under the informal...
Why invest in gold?

Why invest in gold?

The World Gold Council’s Annual Review of 2017 asserts that there has been “a profound shift in sentiment and recognition of gold’s role as wealth preservation and risk mitigation tool” in line with their strategy of making gold a mainstream asset. In fact this is...
How have perceptions of contraception changed?

How have perceptions of contraception changed?

A report in the Autumn 1988 issue of Survey Magazine*, now freely accessible in the Archive, revealed the findings from Taylor Nelson’s research on the topic of contraception. This led to a conclusion that during group discussions, and even in individual interviews...
What are the concerns around obesity?

What are the concerns around obesity?

An Autumn 1988 Survey Magazine article, now easily accessible in the Archive via www.amsr.org.uk shows that even 30 years ago UK obesity was already a matter of national concern. It highlighted findings from the 1983 Report by the College of Physicians which showed...
Are we any happier?

Are we any happier?

It’s not easy to move the happiness needle upwards.  Thirty years of societal and economic changes have raised people’s expectations, but fewer of us express strong satisfaction with our situations. Even Baby Boomers, considered by many to be a fortunate generation,...