Have we changed in the last 50 years?
There is a massive number of old survey results from the last 50+ years which are included and easily accessible in the Archive of Market and Social Research. Above all, these serve to show how much we have changed as a people in that time: highlighting a few...
‘How We’ve Changed…’ Book Review by Paul Edwards
First of all I have to declare a bias. I believe that the study of history is a good thing. It brings the past to us and helps us to recognise what has changed and what has not. You will not be surprised, therefore, that I agree with every word of Rory Sutherland’s...
Research Matters article: Phyllis Macfarlane explains the value of the AMSR
Phyllis Macfarlane, Chair of the AMSR’s Content Committee, has written an article for the SRA’s Research Matters magazine in which she takes a look back to the early days of the Archive of Social and Market Research in 2016, and then brings readers up to...