Nov 27, 2024 | Stories
Sometimes a TV campaign can have a positive effect on an entire category as well as the brand in question. That’s what happened with the vermouth brand Cinzano in the 1970s and 1980s. Vermouth was considered a Christmas drink by many, and one of Cinzano’s strategy...
Jun 11, 2024 | Stories
Vinyl is cool again. Long-playing records, or LPs, have become a measure of the British economy’s health. In March 2024 the Office for National Statistics (ONS) announced that vinyl would again become one of the 700+ items used in its calculation of inflation. Vinyl...
May 9, 2024 | Stories
There is a massive number of old survey results from the last 50+ years which are included and easily accessible in the Archive of Market and Social Research. Above all, these serve to show how much we have changed as a people in that time: highlighting a few...
Jan 11, 2023 | Stories
In the 1970s, price inflation was at least as big a political problem as it is today. Decimalisation of the currency was perceived to be a major influence. In the UK, although decimalisation of the currency and metrication of weights and measures had been under...
Jan 4, 2022 | News
First of all I have to declare a bias. I believe that the study of history is a good thing. It brings the past to us and helps us to recognise what has changed and what has not. You will not be surprised, therefore, that I agree with every word of Rory Sutherland’s...
