Whoever controls the media controls the mind

Whoever controls the media controls the mind

Sheila Byfield Sheila Byfield worked in the media industry for 43 years. Her final role was global Head of Insights and Research at Minsdhare where she managed both industry and proprietary research. She has been a frequent speaker on industry platforms and has a wide...
The Olympic Games and Politics

The Olympic Games and Politics

BACKGROUND Historically, Opinion Polls have shown that most of us think that there is too much political interference in the Olympic Games (90% agree in 1990), but most of us admit that it’s difficult to keep politics out (50% in 1980). In the last 60 years the...