How has Guinness kept its brand fresh for over 25 years?

How has Guinness kept its brand fresh for over 25 years?

When a brand exists in different formats, its owners can apply portfolio management to maximise its fortunes. Examining user patterns for Guinness over a 25-year period, using TGI data held within AMSR, illustrates this perfectly. Guinness has several formats:...
Sir Robert Worcester

Sir Robert Worcester

We are deeply saddened to hear of the death of Sir Robert Worcester on 5th September 2025 Bob was a hugely influential figure in market research and did much to advance and protect the research and opinion polling industry in the UK and internationally. He was a...
Should cannabis be legalised?

Should cannabis be legalised?

Over the years, there have been calls for cannabis to be legalised or at least downgraded in its classification from the current Class B to Class C (the least harmful). By contrast, there have also been demands, especially recently, that its classification be upgraded...
Are cricket fans bowled over by new formats? (Updated 2025)

Are cricket fans bowled over by new formats? (Updated 2025)

Cricket: Tests and Challenges. The Test Cricket series just ended between England and India is being called one for the ages. For those who had match tickets or who followed from a distance it was very exciting. But the sport’s administrators and followers are...