Sep 29, 2025 | Stories
When a brand exists in different formats, its owners can apply portfolio management to maximise its fortunes. Examining user patterns for Guinness over a 25-year period, using TGI data held within AMSR, illustrates this perfectly. Guinness has several formats:...
Aug 28, 2025 | Stories
Over the years, there have been calls for cannabis to be legalised or at least downgraded in its classification from the current Class B to Class C (the least harmful). By contrast, there have also been demands, especially recently, that its classification be upgraded...
Aug 6, 2025 | Stories
Cricket: Tests and Challenges. The Test Cricket series just ended between England and India is being called one for the ages. For those who had match tickets or who followed from a distance it was very exciting. But the sport’s administrators and followers are...
Sep 19, 2023 | Stories
A recent (August 2023) survey for the Office of National Statistics among 2,000 UK adults found that overall 34% had travelled abroad in the previous eight weeks and experienced some kind of travel disruption. Among the travellers themselves this rose to nine out of...
Aug 6, 2023 | Stories
An Ashes series between England and Australia is for many cricket fans as good as it gets. But the sport’s administrators and followers are concerned about its future. [This article was updated in August 2025 – click here to read the latest version] This isn’t...
