Oct 10, 2025 | Stories
Homebase featured on our High Streets (or more often Retail Parks) for over 40 years, but the name has now disappeared. The BBC Radio 4 programme: Toast covered Homebase recently: Sliced Bread – Toast – Homebase – BBC Sounds AMSR can track the...
Oct 8, 2025 | Stories
The news of the sad death of Jilly Cooper brings to mind the report in the Archive on the Sunday Times and other quality newspaper circulation trends in the sixties. This was illustrated by a hand-drawn chart, as this was before the invention of Powerpoint. As can be...
Sep 29, 2025 | Stories
When a brand exists in different formats, its owners can apply portfolio management to maximise its fortunes. Examining user patterns for Guinness over a 25-year period, using TGI data held within AMSR, illustrates this perfectly. Guinness has several formats:...
Sep 12, 2025 | News
We are deeply saddened to hear of the death of Sir Robert Worcester on 5th September 2025 Bob was a hugely influential figure in market research and did much to advance and protect the research and opinion polling industry in the UK and internationally. He was a...
Aug 28, 2025 | Stories
Over the years, there have been calls for cannabis to be legalised or at least downgraded in its classification from the current Class B to Class C (the least harmful). By contrast, there have also been demands, especially recently, that its classification be upgraded...
